Change the Buyer Conversation Toolkit



The best sellers share new ideas, challenge thinking, ask incisive questions, and help buyers make better decisions. 

SAP Ariba
BNY Mellon
New Balance
Bright Horizons
John Hancock
Lee Hecht Harrison
London Business School

Transform Your Sales Results with Award-Winning Sales Training

As a global leader in sales training and performance improvement, we can help you transform your sales results. We’ve helped hundreds of thousands of salespeople, managers, and professionals in more than 73 countries increase their sales significantly with sales performance improvement and sales training services.

You need training that works, sticks, and transfers to the job. Yet close to 90% of sales training fails to have a lasting impact. We have a complete learning system, delivered in-person and virtually, to ensure that learning happens over time to drive true behavior change and results. Learn more. >>

Training a remote and dispersed sales team is a challenge for many sales leaders. We use a mixture of virtual instructor-led live delivery, interactive digital reinforcement, eLearning, and virtual coaching to deliver award-winning training and results. Learn more. >>

RAIN Group Testimonial - Bright Horizons

"RAIN Group took the time to understand our business, our approach to sales, and how our team is structured. We've seen a significant spike in our year-over-year sales growth with a 60% increase in primary service sales and 40% increase in secondary service sales.”

- Yvonne Lynch, Vice President, Bright Horizons


"RAIN Group provided an exceptional and leading-edge virtual learning experience for our national sales channel. We were struggling with a geographically dispersed sales team that was time poor and had found that self-directed e-learning did not give us the same benefits as pre-set, collaborative learning sessions that the channel was used to in traditional classroom training. RAIN Group’s response to our challenge was exceptional; they conceived, designed and deployed a best-in-class Virtual Sales Academy using a mixture of virtual live delivery, interactive digital reinforcement, and eLearning, and it proved to be a great success. I would not hesitate to recommend RAIN Group as a partner to deliver sales capability uplift to a remote and dispersed sales team."

- James Hourigan, National Sales Director, Optus SMB

Award-Winning Results

Top 25 Sales Training Company
Sales Training Program of the Year
Brandon Hall Award - Excellence in Sales Performance
Top 20 Sales Training Company

Unleash the Sales Potential of Your Team

Help your sellers lead masterful sales conversations, build their pipelines, increase win rates, negotiate the best agreements, and drive growth at strategic accounts with RAIN Group sales training and performance improvement.

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