TRANSFORM YOUR SALES RESULTS

WITH AWARD-WINNING SALES TRAINING

Sales Performance Improvement for Your Company

As a global leader in sales training and performance improvement, we can help you transform your sales results. We’ve helped hundreds of thousands of salespeople, managers, and professionals in more than 73 countries increase their sales significantly with sales performance improvement and sales training services.

Sales Training Programs

You need training that works, sticks, and transfers to the job. Yet close to 90% of sales training fails to have a lasting impact. We have a complete learning system, delivered in-person and virtually, to ensure that learning happens over time to drive true behavior change and results. Learn more. >>

Virtual Instructor-led Training

Training a remote and dispersed sales team is a challenge for many sales leaders. We use a mixture of virtual instructor-led live delivery, interactive digital reinforcement, eLearning, and virtual coaching to deliver award-winning training and results. Learn more. >>

RAIN Group Testimonial - Bright Horizons

"RAIN Group took the time to understand our business, our approach to sales, and how our team is structured. We've seen a significant spike in our year-over-year sales growth with a 60% increase in primary service sales and 40% increase in secondary service sales.”

- Yvonne Lynch, Vice President, Bright Horizons

Achieve Your Growth Goals

Increase conversions by
30%
like Bright Horizons

Grow strategic accounts
110%
like Woodard & Curran

Improve margin on sales by
12%
like cStor

Grow your client roster by
29%
like Maetrics

Find out how other companies in your industry have exceeded their growth goals. >>

Choose a Transformational Experience

Behavior change is our focus. Training is the vehicle. We have a complete learning system, delivered in-person and virtually, with robust reinforcement and execution assurance, so learning happens over time and drives top performance.

Craft the perfect sales performance improvement solution.

Set the table for success.

Much of your sales training success is determined before you begin. Set the table for success and ensure that you’re teaching the right people the right things with the right tools to achieve the best sales results.

Deliver impactful sales training program.

Inspire, transform, and reinforce.

You need to deliver effective training built for adult learners that inspires and transforms how they sell. We customize programs, tools, and reinforcement to make training relevant and engaging for the greatest impact.

Empower sellers to execute.

Execution assurance through sales management and coaching is the key to unlocking behavior change and transformational results. We make sure training sticks, behaviors change, and learning gets applied on-the-job.

Discover how RAIN Group's educational system drives real behavior change and results. >>

"RAIN Group provided an exceptional and leading-edge virtual learning experience for our national sales channel. We were struggling with a geographically dispersed sales team that was time poor and had found that self-directed e-learning did not give us the same benefits as pre-set, collaborative learning sessions that the channel was used to in traditional classroom training. RAIN Group’s response to our challenge was exceptional; they conceived, designed and deployed a best-in-class Virtual Sales Academy using a mixture of virtual live delivery, interactive digital reinforcement, and eLearning, and it proved to be a great success. I would not hesitate to recommend RAIN Group as a partner to deliver sales capability uplift to a remote and dispersed sales team."

- James Hourigan, National Sales Director, Optus SMB

Sales Resources and Thought Leadership

Blog: 21 Powerful, Open-Ended Sales Questions

Award-Winning Results

Award: Sales Training Program of the Year

Brandon Hall Award - Excellence in Sales Performance

Unleash the Sales Potential of Your Team

Help your sellers lead masterful sales conversations, build their pipelines, increase win rates, negotiate the best agreements, and drive growth at strategic accounts with RAIN Group sales training and performance improvement.