TRANSFORM YOUR SALES RESULTS
with Award-Winning Sales Training

Sales Performance Improvement for Your Company

As a global leader in sales training and performance improvement, we can help you transform your sales results. We’ve helped hundreds of thousands of salespeople, managers, and professionals in more than 73 countries increase their sales significantly with sales performance improvement and sales training services.

Sales Training

You need training that works, sticks, and transfers to the job. Yet close to 90% of sales training fails to have a lasting impact. We have a complete learning system to ensure that learning happens over time to drive true behavior change and results. Learn more. >>

Sales Performance Improvement

Many factors affect your sales performance—strategy, people, sales structure, and more. We’ll benchmark your organization against our proprietary database of Top Performers to uncover the greatest opportunities of growth in your organization. Learn more. >>

RAIN Group Testimonial - Bright Horizons

Yvonne Lynch, Vice President at Bright Horizons, shares how RAIN Group’s sales training helped Bright Horizons overcome pricing pressure from competitors, sell on value, and elevate its sales conversations with clients to achieve outstanding results.

Achieve Your Growth Goals

Increase conversions by
30%
like Bright Horizons

Grow strategic accounts
110%
like Woodard & Curran

Improve margin on sales by
12%
like cStor

Grow your client roster by
29%
like Maetrics

Find out how other companies in your industry have exceeded their growth goals. >>

Choose a Transformational Experience

Sales training is an ongoing process to improve sales skills, knowledge, and results. You need an education system that drives real behavior change and unleashes sales potential.

Craft the perfect sales performance improvement solution.

Much of the success you have with sales improvement is determined before you begin. Set the table for success and ensure that you’re teaching the right people the right things to achieve your goals.

Deliver impactful sales training program.

For training to have the greatest impact, it needs to be relevant and engaging. We collaborate with you to understand your business and customize programs based on your industry, markets, goals, and the skills your team needs.

From ongoing reinforcement to tool development to coaching and CRM integration, you need training to stick, behaviors to change, and learning that gets applied on-the-job.

Discover how RAIN Group's educational system drives real behavior change and results. >>

"Insight Selling has transformed the way we sell and our results. We’ve rolled the program out globally and it’s helped us not only meet, but exceed our sales goals."

- Jim Greenway, Executive Vice President Marketing & Sales Effectiveness, Lee Hecht Harrison

Sales Resources and Thought Leadership

21 Powerful, Open-Ended Sales Questions

Award-Winning Results

Brandon Hall Award - Excellence in Sales Performance

Unleash the Sales Potential of Your Team

Help your sellers lead masterful sales conversations, build their pipelines, increase win rates, negotiate the best agreements, and drive growth at strategic accounts with RAIN Group sales training and performance improvement.