How many of your accounts are buying everything they should from you, across all of your capability areas?
Selling to existing accounts is one of the biggest untapped opportunities for revenue growth. In fact, Top Performers in strategic account management experience significantly greater revenue growth, profit growth, and year-over-year client satisfaction.
With RAIN Group Strategic Account Management training, your team will gain the critical skills and knowledge needed to turn account growth opportunity into account growth reality. They’ll learn a proven process for strategic account planning that will allow them to systematically review and grow their accounts.
Our Strategic Account Management training teaches your team how to find, coordinate, and connect with key buying influencers across an organization, and foster those relationships for the greatest success.
Having a competitor steal a key account or win business you should have is one of the most frustrating experiences. Learn a process to craft strategies that neutralize, unseat, and protect your accounts from competitive threats.
Increasing business with existing accounts is the #1 priority for sales leaders in the year ahead. Our training gives your sellers the skills, knowledge, and tools to do this with the greatest possible success.
With our core two-day instructor-led Strategic Account Management workshop, suite of online programs, and other components of the RAIN Group educational system, you and your team will be able to:
of companies believe they are ineffective at maximizing sales to existing accounts across capability areas.
The #1 priority cited by sales leaders in the year ahead is increasing business with existing accounts.
of companies believe they should be generating at least 25% more revenue from their strategic accounts.
Based on results from our Top-Performing Sales Organization and Top Performance in Strategic Account Management research studies, it’s clear that companies know there is significant opportunity to grow sales with existing accounts.
Yet few are able to turn that opportunity into account growth reality.
Our Strategic Account Management program will give your team the knowledge, skills, tools, and action plan they need to tap into this opportunity and grow your key accounts. We’ll walk you through a strategic account planning process that will make your sales efforts more focused and productive by prioritizing the areas that will allow you to achieve the greatest key account growth success.
Our Strategic Account Management training is fueled by decades of experience and our own primary research study, Top Performance in Strategic Account Management, in which we look at what companies with the highest account growth do differently than the rest.
We’ve conducted massive research on what makes for effective key account management, spoken at SAMA’s annual conference for 4 years running, and built a complete SAM online learning program.
Training is not our focus. Behavior change is. We have a complete learning system focused on real behavior change and results that includes assessment, program customization, and robust reinforcement to ensure that skills are learned and applied. Learn more.
We take a blended approach to learning that leads to lasting behavior change and results. Our programs include a mix of delivery options and components, including:
Learn how RAIN Group helped Hitachi Solutions implement a process to grow existing accounts and generate more than $40 million.