Posts with Category "Sales Research"
- Do You Have What It Takes to Become an Insight Seller?
There’s a revolution underway in sales. What used to work, even just a few years ago, is no longer enough to win major sales today.
As a result, a new breed of seller, who's beating out the competition and winning the sale, has emerged: the insight seller.
Insight sellers share new ideas and perspectives with their buyers, and they collaborate with buyers to develop the best solutions. They don't just sell the value of their products and services, they become the value.
To succeed as an insight seller, we've identified 12 key attributes, which we divide into tendencies and qualities that drive their success. They're divided like the image to the left.
Insight sellers share 7 tendencies—these are the predispositions that drive how people choose to spend their time:
- Passion for Work and Selling: Insight sellers have a desire for success in general and for selling in particular...
Image source: Schultz, Mike, and John E. Doerr. Insight Selling: Surprising Research on What Sales Winners Do Differently. Hoboken, NJ: John Wiley & Sons, 2014.[click to continue...]
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- The End of the End of Solution Sales
Since articles like "The End of Solution Sales" and "Selling is Not About Relationships" were published in the Harvard Business Review, there's been a lot of disagreement in the sales world about what's working and what's not. The arguments behind these articles were steeped in data. The arguments against these articles seemed more based on experience and belief. Which were true? We didn't care one way or the other, but we certainly wanted to know.
So we decided it was time to collect and analyze fresh data to find out what's really going on in sales.
We undertook research from the buyer's perspective to understand what buyers want from sellers and what sellers can do to tip the scales in their favor. To find out, we studied over 700 B2B purchases made by buyers with $3.1 billion in annual purchasing power.
We found that sales winners don't just sell differently, they sell radically differently, and they exhibit a specific combination of behaviors to achieve better outcomes than second-place finishers.
Guess what? It is most certainly not the end of solution sales. Not even close...[click to continue...]
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- What Is Insight Selling?
Think about someone you seek out when you're working through a challenge.
They help you think things through, see what’s important. They ask the right questions. They listen. They don’t just give you answers—they help you come up with them.
On the other hand, they’re not afraid to tell you what they think, share their ideas, and take a stand when they feel strongly about something.
People like this make us better. They help us see what's possible. That's why we get so much from interacting with them. That's why we seek them out. Again and again.
The sellers who are winning major sales these days are starting to look just like these people.
Today's buyers have a lot of information and choices because of the Internet, but they don’t necessarily have more wisdom or confidence. They need people to share ideas, and help them think ideas through.
Yet this is where so many sellers are struggling, falling short and losing, while a select few are getting it right and winning...[click to continue...]
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- Infographic: The Road to Becoming an Insight Seller
In Insight Selling: Surprising Research on What Sales Winners Do Differently, we reveal the results of our extensive analysis of over 700 B2B purchases from the buyer’s perspective.
In our research, we found that sales winners consistently exhibit behaviors on three levels: they connect, convince, and collaborate.
- Sellers connect the dots between buyers’ needs and solutions they offer.
- Sellers connect with people by listening to buyers and connecting with them personally.
- Sellers persuade buyers they will achieve worthwhile results.
- Sellers minimize the perception of risk by demonstrating experience, building trust, and inspiring confidence.
- Sellers persuade buyers they are the best choice.
- Sellers collaborate with buyers by being proactive and responsive.
- Sellers educate buyers with new ideas and perspectives.
In this infographic, we share the road to becoming an insight seller and what you need to do in each level to maximize your sales results...[click to continue...]
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- Sneak Peek of Insight Selling
The sales landscape has shifted in the last few years.
Buyers are more informed than ever, competition is stiffer, and products and services are increasingly seen as replaceable, leaving most sellers at a loss for the best way to add value and differentiate.
Yet, some sellers continue to win consistently.
To find out what these sellers are doing differently than the rest, we undertook a massive research effort. In our study, we looked at 700 B2B purchases made by buyers who represent $3.1 billion in annual purchasing power.
We found that the sellers who win harness the power of ideas. And in our new book, Insight Selling: Surprising Research on What Sales Winners Do Differently by bestselling authors Mike Schultz and John Doerr, we share exactly how they do it...[click to continue...]
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