Hardware & Devices

Challenges abound when it comes to selling technology hardware and devices. Some hardware and device companies are in highly competitive industries where buyers have many choices, pushing prices down and squeezing your margins. Other companies are selling new, breakthrough technologies that buyers may not even know they need or want yet.

At the same time, many hardware companies are turning to software and services, but cross-selling and upselling these new offerings is a challenge.

At RAIN Group, we've worked with a broad range of companies from top-tier, global hardware brands to Silicon Valley startups to help them grow sales.

Selling hardware and devices is no longer about showing off the features of your technology. Today’s buyers want sellers who are knowledgeable experts and can provide new ideas and advice. They want sellers who are flexible and will collaborate with them. The value is no longer in the product you’re selling—it’s in your sellers themselves.

Whether you sell breakthrough new technologies or are in a highly competitive market, and whether you sell to consumers or to businesses, we can help you succeed in this new sales environment. Here are just a few ways we help hardware and device companies:

• Unleash the sales potential across all sales teams
• Sell proactively, driving demand for breakthrough new technologies buyers should be taking advantage of but aren't
• Increase cross-selling, upselling, and account penetration

• Improve sales skills—from generating leads and consultative selling to closing and growing accounts
• Uncover the hidden growth opportunities in your sales organization