Sales kickoffs (SKOs) are among the biggest investments in enablement, but too often, they fail to drive lasting behavior change.
When leaders are pressed to show measurable ROI, they need an event that energizes sellers and supports sustained performance after the SKO ends.
Some SKOs are more impactful than others. In our research, we discovered five key drivers of sales behavior impact.
These findings provide a blueprint for designing SKOs that deliver on their potential. In this toolkit, discover how you can leverage these insights to supercharge your SKO planning and execution.
The toolkit includes:
- [Ebook] How to Run a Sales Kickoff That Changes Seller Behavior: Learn how to design your sales kickoffs around the elements most likely to create lasting behavior change with your sellers.
- [Template] SKO Planning Brief: Use this template to align stakeholders on goals, learning, agenda mix, logistics, and measurement.
- [Checklist] High-Impact Sales Kickoffs: Use this checklist to structure and plan an SKO that engages sellers, reinforces skills, and is aligned to your organization's goals.
- [Infographic] Build Sales Kickoffs That Drive Behavior Change: Discover a proven blueprint for designing an SKO around the five drivers most associated with long-term behavior change.
- [Webinar] Build Unforgettable Sales Kickoffs with the Golden Thread Method: Learn how organizations are building impactful SKOs, and how enablement leaders can design theirs to fit into broader strategic initiatives.
You’ll learn:
- What separates high-impact SKOs from others
- How to build an SKO that fits with your organization's enablement strategy
- What to measure to prove success and ROI for your SKOs
- How to engage and inspire your sellers before, during, and after your SKOs
This toolkit is the perfect starting point to plan an SKO that engages sellers and results in real behavior change.
Download the toolkit by filling out the form.
