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6 Essential Rules of Sales Negotiation

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Written by Mike Schultz
President, RAIN Group

When watching sellers negotiate, perhaps the easiest things to see are the mistakes. Having now spent two decades studying sales negotiation, observing negotiations, and coaching and training sellers to improve their negotiation skills, we've distilled the common areas that the best sales negotiators consistently get right.




Succeeding in sales negotiations takes experience and a strong foundation of core negotiation skills, but if you are able to do all six of these things—and do them well—you will be ABLE To Prevail.

Learn more about each of the 6 Essential Rules of Sales Negotiation:

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RECOMMENDED READING >> The #1 Way to Decrease Anxiety and Gain Leverage in  Sales Negotiations

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Topics: Sales Negotiation