Wall Street Journal and Inc. Magazine bestseller. Named the Top Sales Book of 2011 by Top Sales Awards. Available in 7 languages.
Conversations make or break everything in sales.
Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Yet so many professionals and sales people struggle with generating initial conversations and moving them to the close. They make common mistakes that end up losing them deals.
The Wall Street Journal bestseller Rainmaking Conversations, by Mike Schultz and John Doerr, provides a proven system to help you master the art of the sales conversation so you can close more deals and bring in more revenue.
Based on our research, decades of experience, and in-depth interviews with leaders of the most successful sales organizations, Rainmaking Conversations is a guide to sales conversation success. You’ll be introduced to RAIN, an acronym that stands for Rapport, Aspirations and Afflictions, Impact, and New Reality.
The world-class RAIN Selling methodology featured in Rainmaking Conversations has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance.