// Industries

Technology & Telecommunications

Improve the performance of your tech sales team.

Technology sales presents a unique set of challenges. It’s often a long sales process that requires dogged follow up, prospect education and inspiration, high-dollar investments, and multiple decision makers. At the same time, the tech sales environment is getting more competitive while technology offerings are becoming commoditized.

Whether you’re selling a breakthrough new technology, a mix of tech products and services, or highly competitive tech offerings, we can help you unleash the sales potential of your team. We’ve worked with dozens of technology and IT services companies to help them boost sales results and increase revenue.

Boost Sales Skills

Boost Sales Skills

From prospecting and consultative selling to managing sales opportunities, negotiating, and closing, your sellers need the right skills to succeed in sales. We offer a full suite of sales training programs to give your team the skills they need to consistently find and win new business.

Build a Team of Top Performers

Build a Team of Top Performers

To succeed in tech sales, you need your team to bring their A-game day in and day out. We’ll help you build a team of top performers and a culture of sales success so you don’t just meet your sales goals—you consistently beat them.

Grow Account

Grow Accounts

A huge untapped opportunity in many technology and telecommunications companies is growing existing accounts. We’ll teach your sales teams how to successfully cross-sell and upsell the full set of your company’s capabilities, from services to additional products.

Tech Sales Services

We offer sales training programs, consulting, and coaching to help improve telecommunications and tech sales.

Sales Assessments

We'll help you identify who on your team not only can sell, but who will sell, and to what success level. Our assessment directly measures sales skills and attributes, and examines the factors that affect sales success.

Tech Sales Consulting

Many factors affect sales performance—the people, the organization, the sales structure, the sales process, and more. We’ll benchmark your sales organization against our database of Top Performers and uncover significant sales growth opportunities.

Strategic Account Management

When it comes to tech sales, there’s often huge untapped opportunity to grow existing accounts through cross-selling and upselling products and services. We can help you systematically grow your accounts.
"RAIN Group helped us accelerate our strategic account management process. Our sellers spend a lot of time with existing relationships. In order to grow our revenue in existing accounts we need to identify new relationships, new buying centers, and provide fresh, compelling insights and ideas. RAN Group provided us a framework to penetrate new buying centers and bring new, big ideas to our clients."

- Vice President Market Development, Hitachi Solutions

How We're Different

Technology Expertise

Technology Expertise

We’ve worked with both global and regional technology and telecom companies to help them improve sales performance. We speak your language and teach sellers how to achieve top performance by bringing their valuable advice to buyers.



Our training programs and methodologies are based on decades of experience working in tech sales, along with benchmark research including What Sales Winners Do Differently, Top Performance in Strategic Account Management, and The Top-Performing Sales Organization.

Complete Learning System

Complete Learning System

Training is not our focus. Behavior change is. We have a complete learning system focused on real behavior change and results that includes assessment, program customization, and robust reinforcement to ensure that skills are learned and applied. Learn more.

Our Experience in Your Industry

We’ve worked with clients across a broad spectrum of technology industries, including:

3 Great Ways to Learn More


The Complete Guide to Sales Training Success

Develop a sales education system that builds sales team capabilities, and enables sellers to apply new skills to transform the way they sell.


Client Success Story

Tech Company Generates $40m from Existing Accounts

Learn how RAIN Group helped Hitachi Solutions generate more than $40 million in revenue from existing accounts.


Contact Us

Learn More about Technology Sales Training

Take the first step to learn how we can help improve the sales performance and results of your sales team.


Representative Clients