Keys to Leading Masterful Sales Conversations

It’s 4 PM on a Thursday and you’re about to meet the CEO of a major company you’d like to win as a client. The conversation starts as you walk into the office, approach the CEO, stretch out your hand, and say, “Nice to meet you, Jill. I’m Steve Webb.”

Fast forward to a meeting about 7 months later. You head into the office. Jill gets out from behind her desk and says, “Good to see you again, Steve. Here’s a check for $1.2 million. Let’s get started.”

Suffice it to say, a lot has to happen to get from "nice to meet you" to "here’s a check, let’s get started." Yet two things are true:

1. This is how it happens, and
2. Conversations form the bridge between "hello" and "let’s go."

In this white paper, Mike Schultz and John Doerr, co-authors of the bestselling book Rainmaking Conversations, share how to lead sales conversations that result in new business. They’ll introduce you to RAIN Selling^SM, a proven, research-based conversation framework designed to teach you how to go from the discovery call to the close.

Specifically, you’ll learn:

• 5 simple ways to build real rapport and trust with clients and prospects

• Why it’s a bad idea to only focus on your prospect’s "pain"

• How to uncover the broadest base of needs and sell the largest solution set

• How to lead masterful sales conversations from "hello" to "let's go"

• 6 ways to effectively communicate the impact of your solution

• How to apply 11 different influence tactics to your selling efforts to get more buyers choosing you
  
  

To download the complimentary ebook, simply fill out the form.