Despite the promise of AI to simplify workflows and improve productivity, sellers faced increasing deal complexity in 2025. That meant longer sales cycles, more personalities involved in deals, and greater difficulty establishing and sustaining relationships with buyers.
Sales and enablement leaders are responsible for designing and implementing training that helps sellers thrive in a complex sales environment. But often, these initiatives don’t sufficiently equip sellers to succeed.
These 10 resources from 2025 are curated to help sellers navigate current sales trends and empower sales leaders to build ongoing learning and development initiatives.
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1. [Download] The Strategic Account Management ToolkitOrganizations that make strategic account management a priority are rewarded with strong client relationships and opportunities for cross-selling and upselling. However, most orgs don’t have a plan in place to protect and grow their key accounts. This toolkit contains resources to help you build your team’s SAM capabilities, including tips to connect with existing accounts, a guide to crucial SAM roles, and a checklist to help create your key account plan. |
1. [Download] The Strategic Account Management Toolkit
Organizations that make strategic account management a priority are rewarded with strong client relationships and opportunities for cross-selling and upselling. However, most don’t have a plan in place to protect and grow their key accounts.
This toolkit contains resources to help you build your team’s SAM capabilities, including tips to connect with existing accounts, a guide to crucial SAM roles, and a checklist to help create your key account plan.
2. [Article] The 3 Key Drivers of Effective Sales Training
In our research, we found that 67% of respondents believed their organization’s sales training underperformed, rating it as moderately, slightly, or not at all effective at strengthening sales performance and productivity.
But some organizations do get it right, driven by the three strongest predictors of sales training success. Find out what these key factors are and how you can apply them to your own training initiatives.
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3. [Download] Your Guide to Value-Based Selling in Complex SalesComplex sales are only growing more complex. The sellers who win are those who can lead value-forward conversations and position themselves as trusted advisors to buyers. This guide prepares you to collaborate and uncover value with buyers and shows you how to make a compelling case for change. |
3. [Download] Your Guide to Value-Based Selling in Complex Sales
Complex sales are only growing more complex. The sellers who win are those who can lead value-forward conversations and position themselves as trusted advisors to buyers.
This guide gives you what you need to uncover value with buyers, collaborate with them, and make compelling cases for change.
4. [Article] How to Drive Sales Velocity: Unlocking the Power of the Buyer Change Blueprint
The percentage of deals lost to “no decision” has increased. The longer a deal continues without momentum, the more likely it is to fall through.
Improving sales velocity is a question of keeping the buyer engaged, demonstrating value, and making the case to move forward with urgency. This tool can help you collaborate with your buyers and make a case for immediate change.
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5. [Infographic] 10 Ways to Drive Continuous Learning for Your OrganizationOrgs that get training right treat it as an ongoing initiative. They invest in their sellers, giving them the tools and capabilities necessary to excel in their roles. These organizations structure, support, and approach sales training differently. In this infographic, we explore those three key areas and provide tips for fostering your own culture of continuous learning. |
5. [Infographic] 10 Ways to Drive Continuous Learning for Your Organization
Organizations that get training right treat it as an ongoing initiative. They invest in their sellers, giving them the tools and capabilities necessary to excel in their roles.
These organizations structure, support, and approach sales training differently. In this infographic, we explore those three key areas and provide tips for fostering your own culture of continuous learning.
6. [Article] Responding to RFPs in B2B Sales: A Strategic Guide
More proposals don’t necessarily translate to more deals.
Instead, you should be choosy about which RFPs to pursue. If not, you risk wasting valuable time on low-probability bids.
In this article, we share a framework for qualifying RFPs, along with tips for crafting a winning RFP.
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7. [Research Report] The SKO Shakeup: Running an Impactful Sales KickoffWith enablement budgets under scrutiny, there's increasing pressure to justify sales kickoff investments—and many come up short. Most SKO plans lack follow-through measures, meaning any progress made during the event fails to result in long-term behavior change (or that change doesn't get measured). In this report, we share the results of our research into what makes an effective SKO. Discover the factors that have the strongest influence on seller behavioral impact, and get a blueprint for designing an SKO that sustains engagement and skill development beyond the event. |
7. [Research Report] The SKO Shakeup: Running an Impactful Sales Kickoff
With enablement budgets under scrutiny, sales kickoffs don’t always justify the investment. Any progress made during the event often fails to carry over and result in long-term behavior change.
In this report, we share the results of our research into what makes an effective SKO. You’ll discover fresh insights into the factors that have the strongest influence on seller behavioral impact and get a blueprint to design an SKO that sustains engagement and skill development.
8. [Article] Beyond Onboarding: How Everboarding Fuels Sales Success
Organizations need sales teams that are constantly adapting to changing markets and industry trends. But onboarding alone isn’t enough to keep an all-star sales team performing at its peak.
Orgs are turning to everboarding to consistently improve seller capabilities. By embedding ongoing learning into culture, these teams stay agile, reinforce key skills, and attain long-term success.
Find out how to shift from onboarding to everboarding and enable continuous learning for sales teams.
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9. [Download] 5 Must-Know Stats: Leadership in the AI EraThe impact of AI on sales is undeniable. For leaders, this means adapting or being left behind. In this ebook, we share how leadership priorities must change in the AI era. From enabling AI adoption to cultivating the skills necessary to guide teams in this new environment, you’ll learn what leaders need to thrive. |
9. [Download] 5 Must-Know Stats: Leadership in the AI Era
The impact of AI on sales is undeniable. For leaders, this means adapting or being left behind.
In this ebook, we share how leadership priorities must change in the AI era. From enabling AI adoption to cultivating the skills necessary to guide teams in this new environment, you’ll learn what leaders need to thrive.
10. [Article] Win Over Every Buyer: How to Equip Sellers for Multi-Persona Deals
With the number of decision-makers involved in deals increasing, sellers must come to the table ready to connect with a range of personalities and buying styles. If they aren't prepared, deals can stall out or fail entirely.
This article explores the skills sellers need to adapt to multi-persona deals and how to implement them on your team.
Looking Ahead to 2026
With the new year on the horizon, we hope these resources will help you plan for a successful 2026. We wish you rest, comfort, and happiness as we say goodbye to 2025.
