Beth McCluskey, Global Vice President, Marketing

Beth McCluskey is a global marketing and brand leader focused on building modern growth engines that blend commercial impact with bold, differentiated strategy. As Vice President of Global Marketing at Alchemist Group, she leads marketing across the organization’s portfolio of companies, overseeing brand, demand generation, and go-to-market execution.

With more than 16 years of experience in B2B marketing, Beth has built a reputation for transforming marketing functions into scalable drivers of revenue and strategic influence. During her tenure at RAIN Group, she played a key role in the company’s brand evolution and digital transformation, positioning marketing as a significant contributor to pipeline growth, market visibility, and revenue generation.

Following RAIN Group’s acquisition by Alchemist Group, Beth stepped into a broader global leadership role focused on scaling marketing across the organization’s growing multi-brand platform. Blending analytical thinking with strong creative direction, she brings a human-centered approach to growth that connects brand, buyer psychology, and performance outcomes.

Beth is a Gold Stevie® Award winner for Marketer of the Year and has also been recognized by the B2B Innovator Awards and Killer Content Awards for excellence in design and brand strategy. Her work and insights have been featured in publications including Forbes, Entrepreneur, HubSpot, and MarketingProfs.

She lives in San Diego, California, with her husband and two weimaraners.