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Gartner® Market Guide 2023

RAIN Group Recognized in Gartner® Market Guide for Sales Training Service Providers Worldwide

BOSTON – July 13, 2023 – RAIN Group, a global sales training company delivering results through in-person and virtual sales training, coaching, and reinforcement, announced today it was included in Gartner’s Market Guide for Sales Training Providers Worldwide (May 2023).

Led by analysts Shayne Jackson, Elizabeth Beard, and Bill Yetman, the guide provides:

  • “Recommendations”
  • “Market Analysis”
  • Expected growth “The sales training market is expected to grow 35% by 2026”
  • A list of “Representative Vendors”

RAIN Group has been providing sales training and performance improvement services since 2002. The firm continues to receive annual honors as a top sales training company by Selling Power and Training Industry and has picked up several Brandon Hall and Stevie Awards for its successful programs with clients such as Covetrus, BDO, SAGE Publishing, Lee Hecht Harrison, Toyota, and a global technology leader.

The Inc. 5000 company takes a modular approach to training with a significant amount of knowledge transfer prior to live sessions via micro-learning, videos, and assignments. Live sessions (delivered via a series of virtual or on-site workshops) focus on application, practice, and feedback. Sessions are followed with application assignments and coaching where sellers apply new skills to actual opportunities and receive feedback, which leads to the rapid adoption of new skills. The approach utilizes the latest learning technology and follows a learn, practice, apply, and refine model.

Clients have shared their experiences working with RAIN Group on Gartner Peer Insights™ and the firm has an overall 4.8 out of 5-star rating (as of July 5 2023 out of 5 reviews). The same rating exists on G2 with the firm ranked 4th out of 100+ service providers.

“We think it’s an honor to be recognized by Gartner. There are several resources available to help sales organizations select a sales training provider and achieve sales training success. We believe Gartner is a highly trusted, reliable source, and their first-ever Market Guide is a valuable resource sales leaders can leverage in their decision-making process,” shared Erica Schultz, CMO of RAIN Group.

Organizations look to sales training service providers for several reasons, including increasing deal sizes, shortening sales cycles, improving win rates, improving margins, growing existing accounts, and converting more high-quality opportunities.

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About RAIN Group

Founded in 2002, RAIN Group is a Top 20 Sales Training Company that delivers award-winning results through training, coaching, and reinforcement. The firm has helped hundreds of thousands of salespeople, managers, and professionals in more than 75 countries significantly increase their sales results. Headquartered in the greater Boston area, office locations include Bogotá, Geneva, Johannesburg, London, Mexico City, Mumbai, Santiago, São Paulo, Seoul, Sydney, and Toronto. To learn more about the sales training programs RAIN Group offers, visit this page.

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