Overview
For Your Objective
For Sales Professionals
For Sales Managers
By Type
By Topic
Overview
Sales Training Sales Consulting Sales Coaching Subscription-Based Sales Training RAIN Group Self-Study+ Sales AssessmentFor Your Objective
Fill the Pipeline Lead Sales Conversations Transition to Insight-based Selling Increase Win Rate Succeed Selling Virtually Win Major Opportunities Develop Sales Managers Coach Sales Reps Grow Your Accounts Improve Sales Margins Increase Sales Productivity Reach Executive-Level Buyers Full Sales Training CurriculumFor Sales Professionals
Consultative Selling Insight Selling Strategic/Key Account Management Sales Prospecting Winning Major Sales Sales Negotiation Productivity Virtual Selling Selling to Senior ExecutivesFor Sales Managers
Sales Management Sales Coaching Productivity Coaching for Action & AccountabilityOur Approach
Sales Transformation Revolutionizing Training Delivery Assess Your Team Virtual Training Sales Training Reinforcement Train the Trainer Online Training for Individuals & Small TeamsBy Type
Blog White Papers Research Books Sales Tools Videos Webinars Assess Your Sales Skills Online Training for IndividualsBy Topic
Consultative Selling Insight Selling Productivity Opportunity Management Sales Management Sales Negotiation Sales Prospecting Strategic Account Management Virtual Selling Sales TrainingNo area in selling is more rife with conflict, advice, and data than prospecting.
Do automated form emails work? Is cold calling dead? Do buyers accept cold meetings? How many touches does it take to connect? How can you get through to the C-suite?
Indeed, what do sellers who get the best prospecting results do differently?
With our Top Performance in Sales Prospecting research, the team at the RAIN Group Center for Sales Research has uncovered what works and what doesn’t in sales prospecting—according to both buyers and sellers. We sought to find out how sellers break through and connect with buyers, what works to generate meetings, what influences overall purchase decisions, and where buyer and seller views on prospecting overlap.
The study included 488 buyers representing $4.2 billion in purchases across 25 industries, and 489 sellers who outbound prospect. We analyzed results across Top Performers—those with the best prospecting results—industry, company value-focus, buyer title, company size, prospecting maturity and success, brand cachet, and geography.
In our Top Performance in Sales Prospecting Benchmark Report, we share what works in sales prospecting according to buyers and sellers. The report includes:
Fill out the form to download the report.
Top-Performing Sellers and Sales Prospecting
Top Performers are better at defining a strong value proposition for their meetings with buyers, targeting the right buyers at the right levels, and delivering first meetings that are both more customized and value-focused than The Rest, resulting in 2.7x more conversions and 1.8x more quality outcomes (meetings, conversations, demos).
They also get business results: the bring more opportunities to proposal, win them more often, and hit their goals more than The Rest.
Teach your sellers the ins and outs of sales prospecting and how to incorporate it into their regular sales activities with RAIN Sales Prospecting.
Based on our research, this program gives your sales team a proven process for generating meetings and filling the pipeline with qualified prospects.
Learning modules include:
Teach your sellers the ins and outs of sales prospecting and how to incorporate it into their regular sales activities with RAIN Sales Prospecting.
Based on our research, this program gives your sales team a proven process for generating meetings and filling the pipeline with qualified prospects.
Learning modules include:
© 2024 RAIN Group