// Research

Extreme Productivity

Discover what The Extremely Productive do to drive productivity, top performance, job satisfaction, and happiness.

In the past several years we’ve been obsessed not only with how sellers should sell, but also with helping them execute. We’ve been working with our clients around the globe to implement a variety of strategies to drive motivation and execution, and help teams perform at the highest levels through The Productivity Code.

For our Extreme Productivity research, we studied 2,377 business professionals to find out which work habits and hacks, when applied in different combinations, drive not only productivity, but also top performance versus peers, job satisfaction, and happiness. Through this global study of sellers and non-sellers alike, we've validated and honed the The Productivity Code and Extreme Productivity Assessment tool.

We learned some surprising differences between how the Extremely Productive (The XP) work compared to The Rest.


Learn What The XP Do Differently

The Extremely Productive employ a set of work habits and behaviors that enhance their productivity and results. With our Extreme Productivity research, you’ll learn exactly how they do it.


Maximize Motivation and Results

To achieve top performance, you need your team bringing their A-game day in and day out. Through our Extreme Productivity research, we share the habits necessary to maximize motivation and achieve peak performance.


Assess Your Organization

We benchmark teams against our proprietary database of The Extremely Productive, where we learn individuals’ and teams’ Productivity Quotients, identifying habits individuals needs to change to maximize productivity.

Productivity, Happiness, Job Satisfaction, and Performance Go Together

We found surprisingly strong relationships between productivity and job performance, job satisfaction, happiness, and how people spend their TIME. The Extremely Productive (The XP) are significantly more likely to be:


The Extremely Productive are also much more likely to spend their TIME on Treasured Activities (time they hold dear) and Investment Activities (time that generates outsized returns).


Can you imagine being a top performer, while also being happy and spending the time you want doing the things you love? This makes a strong case for becoming one of The Extremely Productive.

Exclusive Access for Center for RAIN Group Clients

Our Extreme Productivity research is only available to RAIN Group corporate clients. Clients receive:

  • Full access to all research reports, including The Extreme Productivity Benchmark Report
  • New research briefs every month, including "Top 12 Differences between Top Performers and the Rest," "Motivation and Sales Goal Achievement," and "Sales Skills of Goal Achievers"
  • Exclusive analyst time to discuss how the results apply to your organization
  • Early access to new research findings

Productivity—A Huge Opportunity for Improvement


of The XP agree they are very happy compared to only 66% of The Rest.


of The XP hold themselves accountable for doing what they say they will compared to only 34% of The Rest.


Only 14% of respondents are Extremely Productive, leaving a huge opportunity for most people.

According to our research, there’s a lot of room for improvement in productivity. With only 14% of people rating themselves as Extremely Productive, there’s a huge opportunity for 86% of people.

Those who do reach the level of The XP are significantly more likely to be happy, satisfied with their jobs, and top performers.

The #1 thing the XP do? They hold themselves accountable for what they say they will do. Accountability came up repeatedly in our research. While there are many behaviors The XP exhibit that drive their productivity, you can get started simply by improving your accountability to yourself and to your team.

3 Great Ways to Learn More

Unlocking the Productivity Code

Unlocking the Productivity Code

Learn how to get more done in the time you have, change your work habits, and maximize you motivation to achieve the best results.


The Productivity Code Challenge

Bring The Productivity Code Challenge to Your Company

In The Productivity Code Challenge, your sellers will learn how to maximize motivation, take control of their TIME, and achieve peak performance.


Productivity Code Model

Productivity Training Programs

Help your sellers achieve peak performance by maximizing motivation and driving accountability.


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