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On-Demand Webinar: Unleashing Account Sales Growth in 2017

With 2017 right around the corner, most organizations are building strategies to increase revenue, win more sales, and beat their targets in the year ahead.

But with increased competition and product/service commoditization, those same organizations either risk trying "the new, shiny trend" or same-old sales training that just doesn't cut it.

As part of the RAIN Group Center for Sales Research's efforts this year, we learned that the #1 priority for sales leaders is to increase business with existing accounts. In fact, twice as many leaders as four years ago believe the sales growth opportunities are greater than ever. And, indeed, Top Performers in Strategic Account Management are seeing significant revenue, profit, and satisfaction growth in their named accounts.

If you want to learn how to take advantage of the untapped revenue potential in your existing accounts, join Bob Croston, Vice President and Principal Consultant of RAIN Group, for this exclusive webinar. In it, he'll share the major findings of RAIN Group's Top Performance in Strategic Account Management research study for the first time, including 5 recommendations for taking your organization to the next level in 2017.

You'll learn:

  • What Top Performers in Strategic Account Management do differently than The Rest
  • The #1 sales competency across Top Performers, and how the competencies are completely different at less successful organizations
  • 3 keys for driving new opportunities and filling the pipeline at existing accounts
  • Whether or not a strategic account management process matters at all
  • A surprising way to drive new sales and client satisfaction and retention at the same time

If you're looking for ways to drive revenue, increase profits, and improve client satisfaction in the year ahead, this webinar is a must-see.

Click here to access the on-demand webinar.

Additional Reading
On-Demand Webinar: 5 Keys to Top Sales Performance

Buying in the last few years has changed more than ever. Buyers are more educated, they're distracted and short on time, and options are endless.

Sellers and sales organizations are struggling to keep up.

There are specific actions that Top Performers and Top-Performing Sales Organizations take that allow them to achieve superior results.

5 Key Influences on Sales Motivation

To optimize your sales force, you need to have a highly-motivated team bringing their "A game" day in and day out.

Often times, it's up to the sales managers to make sure their team maintains this positive and results-driven attitude on a daily basis. According to our Top-Performing Sales Organization research, 55% of Top Performers agree that managers are effective at creating and sustaining maximum selling energy, compared to only 32% of The Rest.

But management is not the only key influence on sales motivation.

Infographic: 9 Ways to Crush Your Sales Goals in 2018

Most sales are won and lost based on one key factor: You.

You hold the keys to your sales success. Competitors don’t win because their offerings are more impressive. They win because they deliver a superior sales experience. 

You can too.