“We engaged RAIN Group to assess our firm and build us a plan for growth. We implemented the plan, and it’s been the foundation of wildly successful business development for our firm, paying dividends to us year after year.”

- Partner, Leading Regional Law Firm

RAIN Selling Sales Training System

The Sales Training System that will Take Your Results to the Next Level

RAIN Group’s Sales Training System takes a blended approach that includes sales team evaluation, customized training programs delivered live and online, robust reinforcement, and ongoing measurement and evaluation to enhance results. Based around our RACE framework the RAIN Selling system includes the following:

Sales Training System - RAIN GroupClick here to watch an overview of the RAIN Selling Sales Training System.

Prepare for Sales Training Success

Much of the success you’ll have with sales training is determined before you begin. Setting the table for success with the right preparation will ensure an effective initiative. We prepare for training success using:

  • Rainmaker Assessment: Not all salespeople are created equal. Prior to training we evaluate your sales team using our Rainmaker Sales Assessment. This process helps us learn who can sell, who will sell, how much they can improve, which areas need focus, and what training and development programs need to look like for your team to improve and achieve actual results. This allows us to tailor the system for your organization to address the areas that will make the biggest difference for you.

  • Online Modules: We maximize classroom learning by introducing core concepts and getting your entire team speaking a common language prior to live training through our robust online training modules.

  • Action Plans: Sales success requires action. You can give your sales team all the skills in the world, but if they don’t put them to use, they will not improve their results. Early on, we help your team build goals and an action plan that will drive individuals' success.

  • Success Measurements: When we begin working with you, we’ll collaborate to define success measures for your company. From there, we’ll set up systems to track progress improvement over time.
Deliver Effective Training to Improve Selling Skills

Many sales training programs are ineffective because they’re boring, not applicable, and focus too much on lecturing versus practicing and interaction. We deliver effective training based on the way adults learn and focused on real behavior change and developing skills that stick.

The core RAIN Selling program is highly interactive and customized based on your Rainmaker Assessment results and your strategy for sales success. It begins with our flagship, RAIN Selling Seminar. We’ll tailor the content so it’s relevant to your industry, your markets, and your overall goals. Delivery includes:

  • Custom Role Plays: RAIN Selling programs include numerous role play exercises and custom case studies allowing your team to practice new skills in real world scenarios while getting immediate feedback.

  • RAIN Selling Simulation: Your team will immediately apply their learning in a multi-round sales simulation. In a friendly competition with others in the training, they’ll compete to win the most sales using the strategies and tactics learned in the classroom.

  • Buyer Personas: Many sales training programs focus on how to sell, but not how buyers buy. For sales success you must be able to understand your buyers’ preferences and styles for how they like to make purchase decisions and match your selling process to it. Your team will take our work styles and ambitions assessment to help them understand how different buyers buy and how to identify and succeed with 8 distinct buyer personas.

  • Action Plans: Using their pre-work plans as a base, we work with your salespeople to set goals and develop an action plan to achieve them.
Reinforce Sales Training for Lasting Impact

For training to have lasting impact, it needs to be practiced and reinforced over time. After your team takes our flagship RAIN Selling seminar, they’ll participate in reinforcement, additional skills training, and coaching designed to help your team take the new skills and put them into practice successfully.

While every reinforcement program is customized based on your needs, they often include a mix of the following:

  • Ongoing live workshops: A two- to three-day training event is a great first start, but it’s only a piece of the puzzle. With ongoing workshops we dig deep into specific topics, practice real situations, teach advanced strategies, and reinforce previous learning. We have a robust catalog of sales training programs - covering everything from prospecting to negotiation, to account development - that we customize and deliver live in person or online (via webinars and teleseminars).

  • Coaching: Having an expert by your side can be the most significant factor in your sales success. Through individual and group coaching, your team regularly meets with coaches to stick to action plans, discuss specific sales situations, and hone skills. Learn more about Sales Coaching.

  • Online Modules: You need your salespeople to have access to training in real-time. Online modules are designed to give the lessons and support needed to develop skills and inspire action. Plus they’ll have access to the interactive forums where they can ask questions, get feedback, and get the benefits of a peer-learning community. Learn more about Online Sales Training.

  • Webinars: We’ll work with you to deliver webinars that focus on your salespeople’s specific selling needs and challenges. Customized live webinars are a critical component of any ongoing sales training system.

  • Email Reinforcement: After training, your team will receive regular emails with specific sales tips and actions they can take to improve their results, along with email-based sales scenarios for interactive and in-depth experiences.

  • Success Measurements: Remember those success measurements we set up in pre-work? Now we track progress, see how it goes, and report results to senior management.

Every RAIN Selling Sales Training System is customized based on your Rainmaker Assessment results and overall sales strategy.

Learn more about the RAIN Selling Sales Training System:

RAIN Group can help you develop a sales training system that boosts sales results

Give us a call at 508-405-0438, send us an email, or fill out our contact form to learn how we can help you implement a sales training system that will result in dramatic increases in sales results at your company.

Sales Training Not Producing the Results You'd Like?

Request a free consultation to learn how you can get more out of your sales training dollars. If nothing else, you'll leave with a few tips you can apply to your upcoming training initiatives.
 

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How to Get Started

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