Execution Assurance

The missing link in most training initiatives is execution—applying new skills and changing seller behavior on the job. Often, training fails to stick because most sellers are set in their ways and they revert to old habits over time.

Our proprietary, 90-day Execution Assurance process is a transformational experience proven to change seller behavior and habits and significantly increase sales productivity and results. The program includes 9 Habits of Extreme Productivity (workshop or vILT), robust reinforcement, and 90-days of Execution Assurance coaching.

Execution Assurance is a critical element to any skills training initiative. When sellers have the right skills, the most productive habits, and are held accountable for executing against their plan, peak sales performance is achieved.

In our research, The Extreme Productivity Benchmark Report, we studied more than 2,300 professionals and found that the #1 factor separating The Extremely Productive (The XP) from the Rest is: "My work habits contribute significantly to being productive."

Three-quarters of The XP say they hold themselves accountable for doing what they say they will. Accountability came up repeatedly in our research as the most common behavior exhibited by The XP and the #1 key driver of Extreme Productivity.

Our Execution Assurance process teaches your team the habits of The XP and ensures that sellers are held accountable for not only applying these habits, but also applying specific sales skills.

"[RAIN Group’s Execution Assurance process] isn’t something that’s sales specific, but it’s important to sales success. It was the best sales training we’ve ever had. You can see the team implementing it. You can see the behavior changes. By hosting virtual coaching sessions, we continued our discussions, made sure the changes and improvements everyone made were put into practice, and kept all of us accountable. The training was very out of the box. An extra bonus is that this training doesn’t just impact work lives, but also personal lives."

- Nicole Louderback, Director of Commercial Sales, SAGE Publishing

Our Execution Assurance process has been the key to unlocking massive success for our clients. Results include:

Large diversified B2B telecommunications company added $100 million in pipeline within 30 days.
Mid-sized IT systems integrator ran a trial of RAIN Sales Prospecting and Execution Assurance. Within 8 weeks they had quadrupled their connect rate with prospects and went from booking an average of 2.5 meetings per seller per week to nearly 8.
Global accounting firm achieved 16X ROI just 19 weeks after kickoff of training and Execution Assurance process (measured in additional incremental new business won).
SAGE Publishing is tracking at 5% ahead of sales target and 20% ahead of prior year after implementing the Execution Assurance process. Approach and results won a Brandon Hall Award for Excellence in Sales Performance. Click here to read the full case study. >>