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Execution Assurance

Accelerate your results.

The missing link in most training initiatives is execution—applying new skills and changing seller behavior on the job. Often, training fails to stick because most sellers are set in their ways and they revert to old habits over time.

Our proprietary, 90-day Execution Assurance process is a transformational experience proven to change seller behavior and habits and significantly increase sales productivity and results. The program includes 9 Habits of Extreme Productivity (workshop or vILT), robust reinforcement, and 90-days of Execution Assurance coaching.

Execution Assurance is a critical element to any skills training initiative. When sellers have the right skills, the most productive habits, and are held accountable for executing against their plan, peak sales performance is achieved.

Change Behavior

Execution Assurance is a critical piece to driving change. Coaching is key to making sure sellers learn the skill, apply the skill consistently, and spend their time on the right activities to drive the best results.

change seller behavior
hold sellers accountable

Hold Sellers Accountable

You’ll implement an accountability system to maximize execution. Sellers develop goals and actions and are held accountable by coaches. 

Generate Maximum ROI

With Execution Assurance, skills transfer to the job and training sticks. You’re able to accelerate your results and get the most out of your training investment.

generate maximum roi

Our Approach to Execution Assurance

We have a unique, transformational, 90-day Execution Assurance process proven to drive accountability, change behavior and habits, and unleash sales potential. Execution Assurance includes:

9 Habits of Extreme Productivity

9 Habits of Extreme Productivity

Based on our latest productivity research, participants learn the 3 Keys and 9 Habits of Extreme Productivity. Participants are introduced to the tools needed to make lasting changes in their habits and become more accountable to their commitments.

Execution Assurance Coaching

Execution Assurance Coaching

Coaching is the lynchpin to making training stick, transfer to the job, and last long-term. We can coach your teams directly or train sales managers and leaders to run our propriety 90-day Execution Assurance coaching process.

Sales reinforcement


Our learning system ensures that training is reinforced over time. From job aids and tools to online learning, email reinforcement, and coaching, we achieve a 94% engagement score, so skills are learned and applied.

Extreme Productivity Assessment

Extreme Productivity Assessment

A self- and multi-rater tool that measures 36 productivity behaviors and how they affect performance. You’ll pinpoint the best areas for driving increased productivity and results across your sales force.

Goal and action planner

Goal and Action Planner

Sellers will build a rock-solid plan that clarifies their most important goals and ties their monthly, weekly, and daily actions to them. Coaches then hold sellers accountable to these plans.

Tracking and measurement

Tracking and Measurement

Results are measured through a pre- and post-XP Assessment, and through business measures developed in partnership with you (e.g., pipeline growth, sales win rates, account growth, overall sales goals, etc.).

Total Access

RAIN Group Total Access® 

Embed a robust sales method with full access to RAIN Group's world-class IP and education system. Learn more.


Virtual Instructor-Led Training

Execution Assurance can be done virtually with RAIN Group Digital vILT and virtual coaching. 

Change Behaviors, Employ Productive Habits, Hold Sellers Accountable


We studied 2,377 professionals to find out what The XP do differently than The Rest.


of The XP hold themselves accountable for doing what they say they will compared to only 34% of The Rest.


The XP are 5.3X more likely than The Rest to have productive work habits.

In our research, The Extreme Productivity Benchmark Report, we studied more than 2,300 professionals and found that the #1 factor separating The Extremely Productive (The XP) from the Rest is: "My work habits contribute significantly to being productive."

Three-quarters of The XP say they hold themselves accountable for doing what they say they will. Accountability came up repeatedly in our research as the most common behavior exhibited by The XP and the #1 key driver of Extreme Productivity.

Our Execution Assurance process teaches your team the habits of The XP and ensures that sellers are held accountable for not only applying these habits, but also applying specific sales skills.

"[RAIN Group’s Execution Assurance process] isn’t something that’s sales specific, but it’s important to sales success. It was the best sales training we’ve ever had. You can see the team implementing it. You can see the behavior changes. By hosting virtual coaching sessions, we continued our discussions, made sure the changes and improvements everyone made were put into practice, and kept all of us accountable. The training was very out of the box. An extra bonus is that this training doesn’t just impact work lives, but also personal lives."

- Nicole Louderback, Director of Commercial Sales, SAGE Publishing

Experience Success Like Our Clients

Our Execution Assurance process has been the key to unlocking massive success for our clients. Results include:

  • Large diversified B2B telecommunications company added $100 million in pipeline within 30 days.
  • Mid-sized IT systems integrator ran a trial of RAIN Sales Prospecting and Execution Assurance. Within 8 weeks they had quadrupled their connect rate with prospects and went from booking an average of 2.5 meetings per seller per week to nearly 8.
  • Global accounting firm achieved 16X ROI just 19 weeks after kickoff of training and Execution Assurance process (measured in additional incremental new business won).
  • SAGE Publishing is tracking at 5% ahead of sales target and 20% ahead of prior year after implementing the Execution Assurance process. Approach and results won a Brandon Hall Award for Excellence in Sales Performance. Click here to read the full case study. >>

If you're looking to help your team apply new skills, be accountable, adopt productive habits, and achieve peak sales performance, RAIN Group's Execution Assurance provides a framework to get you there.