RAIN Group releases findings of 1,000+ sellers and sales managers; Top-Performing Sellers are 63% more likely to excel at making and communicating strong ROI and financial cases for buyers
BOSTON – October 27, 2022 – RAIN Group, a global sales training company delivering award-winning results through in-person and virtual sales training, coaching, and reinforcement, announced it released its latest research report, The Top-Performing Seller.
The global study, led by the RAIN Group Center for Sales Research, examined responses from over 1,000 sellers and sales managers to find out exactly what top-performing sellers do differently and better than other sellers, and learn what organizations do to inspire the best performance from their selling teams.
“Organizations want sellers and sales teams that meet goals in the face of challenging conditions with high win rates on opportunities and strong pricing. We now know what Top-Performing Sellers do to achieve this, as well as how sales managers and organizations inspire and support teams to succeed,” shared Mary Flaherty, Vice President of Research at RAIN Group. “This report offers sales enablement leaders great ideas of where they can focus their next sales improvement initiative.”
Of the 100 skills and behaviors examined across 13 categories, RAIN Group found that top performers are statistically more capable in five critical categories of selling, including achieving the outcome of value, winning the sale, driving account growth, succeeding with people, and maximizing personal effectiveness.
The study revealed that Top-Performing Sellers are:
About RAIN Group
Founded in 2002, RAIN Group is a Top Sales Training Company that delivers award-winning results through training, coaching, and reinforcement. The firm has helped hundreds of thousands of salespeople, managers, and professionals in more than 75 countries significantly increase their sales results. Headquartered in the greater Boston area, office locations include Bogotá, Geneva, Johannesburg, London, Mexico City, Mumbai, Santiago, São Paulo, Seoul, Sydney, and Toronto. To learn more about the sales training programs RAIN Group offers, visit this page.