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Improve consulting sales performance and grow your business.

Consulting firms have huge untapped opportunities in sales. Consulting, done right, can create better futures for companies, improve their results, and make them more competitive. The challenge, however, is that buyers don't often come to consulting firms and ask for these services.

These services must be sold proactively. Yet many consultants don't see themselves as salespeople. And until they reach a more senior level in their careers, they don't realize that to advance, make partner, or succeed as leaders in their own firms, a major component of their jobs is selling consulting.

At RAIN Group, we've worked with hundreds of consulting firms around the world to help them build a culture of business development success.

Transform Consultants into Rainmakers

Transform Consultants into Rainmakers

One of the biggest challenges in selling consulting is developing consultants into sellers. We’ll teach your team how to succeed with business development and bring in a predictable flow of new business.

Build a Culture of Business Development

Build a Culture of Business Development

From firm leaders and consultants to business developers and client-facing associates, you need everyone involved in business development. We help establish a business development culture across your entire firm.

Grow Your Existing Accounts

Grow Your Existing Accounts

A huge untapped opportunity in many consulting firms is growing existing accounts. We’ll teach your consultants how to successfully uncover the full set of buyer needs and cross-sell and up-sell your firm’s capabilities.

Consultants Already Have the Skills Needed to Succeed in Sales

Many of the skills that make for a great consultant are the same ones that are needed for selling consulting success. When working with clients, consultants ask questions, educate, collaborate, build creative solutions, develop relationships, and help clients envision a better path forward.

These are core skills needed to succeed in selling their services. But many consultants stumble when transitioning from applying these skills in client work to applying them in business development. Here are just a few ways we help consulting firms increase sales results:

  • Unleash the sales potential across all consulting and business development teams
  • Sell proactively, driving demand for services clients should be taking advantage of but aren't
  • Increase cross-selling, up-selling, and account penetration so consultants sell the full range of the firm's services
  • Improve consulting sales skills—from generating leads and consultative selling to closing and growing accounts
  • Bridge the gap between consultant and rainmaker, and create a culture of business development across the firm

How We're Different

Consulting Expertise

Consulting Expertise

We’ve worked with both global and regional consulting firms to help them develop core and advanced consultative selling skills, and grow existing accounts. We speak your language and teach consultants how to sell by bringing their valuable advice to buyers.



Our training programs and methodologies are based on our own experience in selling professional services, along with benchmark research including What Sales Winners Do Differently, Top Performance in Strategic Account Management, and The Top-Performing Sales Organization.

Complete Learning System

Complete Learning System

Training is not our focus. Behavior change is. We have a complete learning system focused on real behavior change and results that includes assessment, program customization, and robust reinforcement to ensure that your consultants learn and apply new skills. Learn more.

"Insight Selling has transformed the way we sell and our results. We've rolled the program out globally and it's helped us not only meet, but exceed our sales goals."

- Jim Greenway, Executive Vice President Marketing & Sales Effectiveness, Lee Hecht Harrison

3 Great Ways to Learn More

The Future of Consultative Selling

The Future of Consultative Selling

Selling has changed more in the last 10 years than in the previous 40. Learn how to succeed with consultative selling in the new sales environment.


Client Success Story

Consulting Firm Grows Client Roster 29%

Learn how RAIN Group helped Maetrics improve penetration of existing accounts and increase its client roster by 29% in 10 months.


Contact Us

Improve Your Consulting Sales

Take the first step to learn how we can help you grow your consulting business and transfrom your consultants into rainmakers.


Representative Clients

Witt / Kieffer
Monitor Deloitte
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