Selling business and professional services is different from selling any kind of product. Buyers can’t see, touch, or feel what you’re selling. The professionals that sell typically also deliver. And often, professionals that should sell (or must sell) have difficulty coming to grips with being “in sales” when they never thought they would be.
Whether you need to unleash the sales potential of your leaders, business developers, or professionals, build your client base, expand existing accounts, or implement a business development culture at your service firm, RAIN Group can help.
One of the most difficult challenges in selling professional services is developing professionals into sellers. We’ll teach your team to succeed with business development and bringing in their own client base.
From business developers to client-facing professionals, you need everyone in your firm involved in business development. We help establish a business development culture across your entire firm.
A huge untapped opportunity in many service businesses is growing existing accounts. We’ll teach your professionals how to successfully cross-sell and up-sell the full set of your firm’s capabilities.
We offer business development training programs, consulting, and coaching to help improve professional services sales.
Jerry Gagne, Principal at Wolf & Company, shares how RAIN Group’s sales training helped Wolf & Company increase sales, close rates, opportunities, and improve lead generation and follow-up.
We’ve worked with both global and regional professional services firms to help them improve business development. We speak your language and teach professionals how to sell by bringing their valuable advice to buyers.
Our training programs and methodologies are based on our own experience in selling professional services, along with benchmark research including What Sales Winners Do Differently, Top Performance in Strategic Account Management, and The Top-Performing Sales Organization.
Training is not our focus. Behavior change is. We have a complete learning system focused on real behavior change and results that includes assessment, program customization, and robust reinforcement to ensure that skills are learned and applied. Learn more.