// Industries

Professional & Business Services

Business development training to transform your professionals into rainmakers.

Selling business and professional services is different from selling any kind of product. Buyers can’t see, touch, or feel what you’re selling. The professionals that sell typically also deliver. And often, professionals that should sell (or must sell) have difficulty coming to grips with being “in sales” when they never thought they would be.

Whether you need to unleash the sales potential of your leaders, business developers, or professionals, build your client base, expand existing accounts, or implement a business development culture at your service firm, RAIN Group can help.

In the video to the right, Jerry Gagne, Principal at Wolf & Company, shares how RAIN Group’s sales training helped Wolf & Company increase sales, close rates, opportunities, and improve lead generation and follow-up.

Transform Professionals into Rainmakers

Transform Professionals into Rainmakers

One of the most difficult challenges in selling professional services is developing professionals into sellers. We’ll teach your team to succeed with business development and bringing in their own client base.

Build a Culture of Business Development

Build a Culture of Business Development

From business developers to client-facing professionals, you need everyone in your firm involved in business development. We help establish a business development culture across your entire firm.

Grow Existing Accounts

Grow Existing

A huge untapped opportunity in many service businesses is growing existing accounts. We’ll teach your professionals how to successfully cross-sell and up-sell the full set of your firm’s capabilities.

Business Development Services

We offer business development training programs, consulting, and coaching to help improve professional services sales.

Business Development Training

In our other skill-building programs, we teach professionals, leaders, and business developers how to become top-performing rainmakers.

Business Development Assessment for Professionals

We'll help you identify who on your team can and will sell and to what success level. Our assessment examines the factors that affect business development success.

Sales Performance Improvement Consulting

Should you be getting more out of your business development efforts? We’ll help you uncover your greatest opportunities for sales growth and implement a culture of business development success.

Strategic Account Management

When it comes to selling professional services, the relationship does not end after the first sale. In fact, this is just the beginning. We'll help you uncover huge untapped opportunity to grow your existing accounts.

How We're Different

Professional Services Expertise

Professional Services Expertise

We’ve worked with both global and regional professional services firms to help them improve business development. We speak your language and teach professionals how to sell by bringing their valuable advice to buyers.



Our training programs and methodologies are based on our own experience in selling professional services, along with benchmark research including What Sales Winners Do Differently, Top Performance in Strategic Account Management, and The Top-Performing Sales Organization.

Complete Learning System

Complete Learning

Training is not our focus. Behavior change is. We have a complete learning system focused on real behavior change and results that includes assessment, program customization, and robust reinforcement to ensure that skills are learned and applied. Learn more.

Our Experience in Your Industry

We’ve worked with clients across a broad spectrum of business and professional services industries, including:

3 Great Ways to Learn More

The Future of Consultative Selling

The Future of Consultative Selling

Selling has changed more in the last 10 years than in the previous 40. Learn how to succeed with consultative selling in the new sales environment.


Client Success Story

Consulting Firm Grows Revenue 18%

Learn how RAIN Group helped a consulting firm develop the selling skills of its technical professionals and increase revenue growth by 18%.


Contact Us

Improve Business Development Training

Take the first step to learn how we can help you increase the business development energy, action, and results for your service business.


Representative Clients

Bright Horizons
London Business School
Monitor Deloitte