Grow your channel sales.

Managing channel partners and getting them up to speed to full productivity is a challenge. Marketing and sales messaging can become inconsistent and sales skills across channels vary greatly.

Yet expanding through channel partners can be a great way to grow sales. At RAIN Group, we’ll help you boost the engagement of your existing channel partners and achieve breakthroughs in sales results.


Build the Sales Skills of Your Channel Partners

We’ll help develop and deliver sales training to build the sales skills of your channel partners.

Channel Sales Engagement

Maximize Channel Engagement

We’ll help you maximize the mindshare, energy, motivation, and ongoing success of your channel partners.

Optimize Sales Channels

Get the Most Out of Sales Channels

We’ll help you optimize each of your sales channels, leading to breakthroughs in your sales growth.

How We Help Improve Channel Sales Results

We equip distribution managers to manage channel partners. This will help the channel partners to:

  • Understand the factors that impact channel performance and where distribution managers can have the most influence
  • Enable for top performance, motivation, and execution
  • Build meaningful and achievable goal and action plans to maximize performance
  • Build sales skills—from prospecting and sales conversations to negotiation and key account management

How We’re Different

Channel Sales

Channel Sales Expertise

We’ve worked with a broad range of companies across the globe with channel partners to help them improve sales results and develop a team of Top Performers.

Sales Research


Our training programs and methodologies are based on our work in channel sales, along with benchmark research including What Sales Winners Do Differently, Top Performance in Strategic Account Management, and The Top-Performing Sales Organization.

Sales Training System

Complete Learning System

Training is not our focus. Behavior change is. We offer a complete education system focused on real results including assessments, program customization, and reinforcement—all designed to ensure the learning sticks. Learn more.

"The bottom line for me is that the RAIN Group team 'gets it.' They are all the epitome of professionalism. They live their espoused values as few firms do. They are passionate about what they do. They make and keep commitments. They are completely authentic. They are open to talk about any issues that come up. They are accessible and responsive to our needs. They are not ego-driven know-it-alls. They are real people."

- President, Customer Service Training Company

2 Great Ways to Learn More

The Future of Consultative Selling

The Future of Consultative Selling

Selling has changed more in the last 10 years than in the previous 40. Learn how to succeed with consultative selling in the new sales environment.


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Learn More About Improving Channel Sales

Learn more about how RAIN Group can help you improve channel sales and unleash sales potential at your company.