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[Infographic] Fact vs. Fiction: The Sales Prospecting Edition

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Written by Erica Schultz
Chief Marketing Officer, RAIN Group

Sales prospecting has changed more than any other facet of sales in the last 10 years. There are a lot of clickbait articles with radical advice popping up and leading sellers astray.

In our new benchmark report, Top Performance in Sales Prospecting, we undertook a study of 488 B2B buyers and 489 sellers to find out what's working and what's not in sales prospecting.

In this infographic, we contrast 5 popular assumptions about prospecting with facts from the RAIN Group Center for Sales Research.

Click the infographic to enlarge (PDF).

Fact vs. Fiction: The Sales Prospecting Edition

Data from this infographic comes from the following sources:


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Topics: Sales Research Sales Prospecting