Sales prospecting has changed more than any other facet of sales in the last 10 years. There are a lot of clickbait articles with radical advice popping up and leading sellers astray.
In our new benchmark report, Top Performance in Sales Prospecting, we undertook a study of 488 B2B buyers and 489 sellers to find out what's working and what's not in sales prospecting.
In this infographic, we contrast 5 popular assumptions about prospecting with facts from the RAIN Group Center for Sales Research.
Click the infographic to enlarge (PDF).
Data from this infographic comes from the following sources:
- Research Report: Top-Performance in Sales Prospecting
- White Paper: 5 Sales Prospecting Myths Debunked