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Free On-Demand Webinar - The Value Conversation: How to Grow Your Key Accounts

Written by Erica Stritch
Vice President, RAIN Group

In our 5 Keys to Maximizing Sales with Existing Accounts report, we shared the ways in which high performers outdo the rest to grow their accounts and achieve their financial goals.

At the top of the list? Providing value.

The more value you provide your accounts, the more willing they'll be to buy, keep buying, and expand their relationship with you.

It sounds easy, but a surprising number of account teams struggle with adding value. In fact, high performers are 2.8x more effective at working collaboratively with key accounts to co-create value in new, innovative ways.

It's not a question of simply cross-selling or up-selling more products and services, but being creative and inventive about finding and presenting to the account those places you can add value.

In this free on-demand webinar, RAIN Group President John Doerr takes you beyond basic account-growth techniques and teaches you how to master value-add conversations that will propel you to success.

You'll learn:

  • How successful account management teams look at value from the account's perspective
  • How to prepare for value conversations with your account
  • How to use insight selling to guide your accounts to seeing the added value you can provide
  • Key questions you can use to help your accounts shift their thinking about the value they will gain from working with you

If you're looking to increase sales and maximize client loyalty, this webinar is a must-see.

Click here to watch the free webinar now.


Topics: Strategic Account Management