// Industries

Telecom Sales Training

Improve customer experience, stand out, and improve telecom sales results.

The telecommunications industry is evolving at breakneck speed. It now includes phone, wireless, internet, cable, and satellite, and is responsible for delivering voice, data, graphics, and video at increasingly high speeds.

In addition to facing fierce competition, the number of products and solutions have ballooned in the last decade, resulting in a highly commoditized marketplace with confused buyers and overwhelmed sellers. In addition, support teams are frequently expected have sales conversations, meaning those without direct sales roles also need sales resources.

To succeed in telecom sales, your sellers need to know your customers and provide value beyond the solutions you provide. Sellers need to position themselves as credible experts and provide buyers with new ideas and insights.

At RAIN Group, we've worked with some of the world’s largest telecommunications companies to help them unleash the sales potential of their teams.

Anritsu
CaptionCall
iBasis
optus_logo
TNS
US Cellular

Challenges Selling Telecom Services

Telecom is a highly competitive industry. With rapid innovation, it’s no longer enough to simply be number 1 or 2 in the market. To grow, telecom companies frequently look beyond their own services, partnering with OTT players, smart home providers, and companies that can help expand their media and content services.

But in trying to be all things to all people, you still don’t stand out.

Where can you become the sought-after solution? Cybersecurity? Cloud solutions? Workforce mobility? Going deep instead of wide allows you to develop a specialized salesforce that understands buyer needs, speaks their language, and is able to recommend a product/service mix that resonates.

Differentiation

Differentiation

Mobile and telecom solutions are highly commoditized and increasingly complex. Your sellers have an opportunity to cut through market noise by helping buyers understand what you offer and how it’ll help them reach their goals.

Changing Consumer Preferences

Changing Consumer Preferences

New ways to connect, engage with entertainment, and access the internet are alluring to consumers. Your company needs keep pace with these changes while keeping sellers up-to-date and prioritizing customer retention.

Delivering On Your Promises

Delivering On Your Promises

In a competitive environment, it can be easy for sellers to oversell and overpromise, but economic, supply chain, and other factors have a big impact on your delivery and fulfillment capabilities, putting a damper on new relationships from the start.

Talent Management

Talent Management

Finding top talent, reducing turnover, improving onboarding, and increasing ramp-up speed are all essential to ensuring you have the best sellers representing you in the market. At the same time, you need processes in place to forecast their performance, ensuring you get what’s expected from each seller.

Telecom Sales Solutions

Consultative Selling

Your sellers need the skills to connect with buyers and lead masterful sales conversations. Teach them to lead thorough needs discoveries, make the ROI case powerfully, and help buyers see future possibilities.


Consultative Selling
Consultative Selling

Consultative Selling

Your sellers need the skills to connect with buyers and lead masterful sales conversations. Teach them to lead thorough needs discoveries, make the ROI case powerfully, and help buyers see future possibilities.


Insight Selling

Insight Selling

Educate buyers on what’s possible through the adoption of new technologies, inspire them to act, and drive change in a highly competitive industry. Help your telecom sellers become the go-to people for advice and win based on the unique value and perspective they bring.


Strategic and Key Account Management

Loyalty programs aren’t enough to make customers stay. Your sellers need to become trusted advisors that can easily identify opportunities within accounts, embedding your solutions across customer organizations, while protecting against competitor inroads.


Strategic and Key Account Management
Strategic and Key Account Management

Strategic and Key Account Management

Loyalty programs aren’t enough to make customers stay. Your sellers need to become trusted advisors that can easily identify opportunities within accounts, embedding your solutions across customer organizations, while protecting against competitor inroads.


Sales Coaching

Sales Coaching

It’s difficult for sellers to transition to new ways of selling and quickly adapt to frequent market changes. Coaching with the right rhythm, focus, and goals can give your sellers the support they need to stay on track, be motivated, and see results.


Learn more about our full suite of sales training programs to help your sales team position themselves and win more


Experience Success Like Our Clients

cStor Increases Win Rate and Improves Profit Margin with RAIN Group Sales Training

cStor helps companies strategize, create, and implement data center solutions that address business needs.

cStor worked with RAIN Group on a multi-year engagement to embed a common sales methodology across the organization. The project included assessments, workshops, coaching, and learning reinforcement.

Results were so impressive the program won a prestigious Stevie Award for Sales Training/Coaching Program of the Year.


cStor

cStor's results:

  • 15.2% improvement in number of deals closed year-over-year
  • 12.2% improvement in gross profit margin on sales won
  • 10.4% reduction in average days to close

Unleash the Potential of Your Telecom Sales Team

Learn how we can help your telecom sales reps drive revenue growth through sales training.


Experience RAIN Group's Training in Action.