The telecommunications industry is constantly evolving. While it used to be primarily made up of wire-based telephone communications, it now covers wireless communications, cable, and satellite program distribution. It delivers not only voice, but data, graphics, and video at increasing high speeds to phones, computers, and tablets.
To succeed in telecom sales, you need to be able to speak the telecom language. You need to know your buyers and provide value beyond the telecommunications solutions you provide. You need to position yourself as a credible expert and provide buyers with new ideas and insights.
At RAIN Group, we've worked with some of the world’s largest telecommunications companies to help them unleash the sales potential of their teams.
Organizations with top-performing sales teams have higher win rates, revenue growth, and sales goal attainment. We’ll transform the sellers on your team into top performers, and give them the skills they need to succeed in today’s telecom sales environment.
You may know there are opportunities to improve your win rates and grow sales, but seizing these opportunities and knowing where to focus is a challenge. We’ll analyze your sales organization, uncover your greatest areas for potential improvement, and build a roadmap for sales growth.
A huge untapped opportunity in many telecommunications companies is growing existing accounts. We’ll teach your telecom sales team how to successfully uncover the full set of buyer needs, cross-sell and upsell your company’s capabilities, and significanlty grow your accounts.
Telecom is a highly competitive industry and it’s no longer enough to simply be #1 or 2 in the market. Buyers are more sophisticated than ever and they are looking for sellers who can bring valuable insights and advice above and beyond the telecom services they provide.
Here are just a few ways we help improve telecom sales:
We’ve worked with a broad range of telecommunications companies to help them improve sales results and develop a team of top performers. We speak your language and teach sellers how to sell by bringing their valuable advice to buyers.
Our training programs and methodologies are based on our work in telecom sales, along with benchmark research including What Sales Winners Do Differently, Top Performance in Strategic Account Management, and The Top-Performing Sales Organization.
Training is not our focus. Behavior change is. Our complete learning system focuses on real behavior change and results and includes assessment, program customization, and robust reinforcement to ensure that sellers learn and apply new skills. Learn more.