Selling insurance is not like selling any other type of product or services. It’s a high dollar value, buyers can’t see, touch, or feel it, and you’re selling to buyer’s fears. Ultimately your insurance agents are selling their expertise, trust, and ideas.
At the same time, buyers are more educated. They have a lot more choices, and while strong relationships used to rule the game, they’re no longer sufficient to win the sale.
At RAIN Group, we help insurance companies and insurance agents improve their sales results through training and consulting. We’ll teach your agents how to sell ideas and improve their win rates.
One of the most difficult challenges agents face is acquiring new business. We’ll teach your team how to bring in a predictable flow of new business while maintaining an active practice of clients.
In insurance sales, agents are selling their expertise and their ideas. We’ll teach your agents how to sell the way buyers want to buy—by providing new ideas and perspectives, and positioning themselves as credible experts.
A huge untapped opportunity in many insurance companies is growing existing clients. We’ll teach your agents how to successfully uncover the full set of buyer needs and cross-sell and upsell your company’s capabilities.
Buyers don’t care about the specifics of your services—they can read about that anywhere. They care about the value your agents bring to the table over and above the services they provide. Here are just a few ways we help insurance companies succeed:
We’ve worked with both global and regional insurance companies to help them improve sales results and grow existing clients. We speak your language and teach agents how to sell by bringing their valuable advice to buyers.
Our training programs and methodologies are based on our own experience working with insurance companies, along with benchmark research including What Sales Winners Do Differently, Top Performance in Strategic Account Management, and The Top-Performing Sales Organization.
Training is not our focus. Behavior change is. Our complete learning system focuses on real behavior change and results and includes assessment, program customization, and robust reinforcement to ensure that agents learn and apply new skills. Learn more.