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// Industries

Insurance

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Grow your insurance sales.

Selling insurance is not like selling any other type of product or services. It’s a high dollar value, buyers can’t see, touch, or feel it, and you’re selling to buyer’s fears. Ultimately your insurance agents are selling their expertise, trust, and ideas.

At the same time, buyers are more educated. They have a lot more choices, and while strong relationships used to rule the game, they’re no longer sufficient to win the sale.

At RAIN Group, we help insurance companies and insurance agents improve their sales results through training and consulting. We’ll teach your agents how to sell ideas and improve their win rates.

Bring in New Business

Bring in New Business

One of the most difficult challenges agents face is acquiring new business. We’ll teach your team how to bring in a predictable flow of new business while maintaining an active practice of clients.

Succeed with Selling Ideas

Succeed with Selling Ideas

In insurance sales, agents are selling their expertise and their ideas. We’ll teach your agents how to sell the way buyers want to buy—by providing new ideas and perspectives, and positioning themselves as credible experts.

Grow Existing Clients

Grow Existing Clients

A huge untapped opportunity in many insurance companies is growing existing clients. We’ll teach your agents how to successfully uncover the full set of buyer needs and cross-sell and upsell your company’s capabilities.

In Insurance Sales, Agents Are Selling Their Expertise

Buyers don’t care about the specifics of your services—they can read about that anywhere. They care about the value your agents bring to the table over and above the services they provide. Here are just a few ways we help insurance companies succeed:

  • Unleash the sales potential across all agents
  • Sell with an insight-based approach, by having your agents lead with their ideas and expertise
  • Sell proactively, driving demand for services clients should be taking advantage of but aren't
  • Increase cross-selling and upselling so agents sell the full range of your company’s services
  • Improve insurance sales skills—from prospecting and consultative selling to closing and growing clients
  • Uncover the hidden growth opportunities in your sales organization

How We're Different

Insurance Sales Expertise

Insurance Sales Expertise

We’ve worked with both global and regional insurance companies to help them improve sales results and grow existing clients. We speak your language and teach agents how to sell by bringing their valuable advice to buyers.

Research-Based

Research-Based

Our training programs and methodologies are based on our own experience working with insurance companies, along with benchmark research including What Sales Winners Do Differently, Top Performance in Strategic Account Management, and The Top-Performing Sales Organization.

Complete Learning System

Complete Learning System

Training is not our focus. Behavior change is. Our complete learning system focuses on real behavior change and results and includes assessment, program customization, and robust reinforcement to ensure that agents learn and apply new skills. Learn more.

"Professionally, there’s not much worse than a missed opportunity. With RAIN Group, you’re going to be positioned to seize opportunities."

- Jim Bacharach, Vice President, John Hancock

2 Great Ways to Learn More

The Future of Consultative Selling

The Future of Consultative Selling

Selling has changed more in the last 10 years than in the previous 40. Learn how to succeed with consultative selling in the new sales environment.

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Contact Us

Learn More about Improving Insurance Sales

Take the first step to learn how we can help your team learn how to sell insurance.

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Representative Clients

Swiss Re
BCBSMA
Transamerica
Marsh & McLennan
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