// Sales Training

Your Sales University

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Bring world-class sales education to your company.

While companies spend billions of dollars on sales training each year, most training fails to have an impact after 120 days.

It’s time for an entirely new way of approaching sales education: an approach that changes how sales training is conceived, designed, and executed over the long-term; an approach that drives real behavior change and results.

At RAIN Group, we’ll work with you to establish a sales university at your organization that builds sales team capability and enables sellers to transform the way they sell.

Implement Sales Education that Sticks

Implement Sales Education that Sticks

Most sales training is forgotten and not applied. With Your Sales University, training sticks and leads to real behavior change and results.

Get New Hires Up to Speed and Selling Fast

Get New Hires Up to Speed and Selling Fast

Reduce new hire ramp-up time. With a new hire curriculum, sellers get the skills and knowledge they need to reach full sales productivity fast.

Drive Top Performance Across Your Sales Team

Drive Top Performance Across Your Sales Team

Gone are the days of one-off training events. With Your Sales University, you’ll have the ongoing training your team needs to achieve top performance.

Sales Training Investments Pay Off


of companies do not believe they have effective sales training.


of companies do not agree they have a good investment in sales training.


Elite Performers are 3.6X more likely than The Rest to have effective sales training.

According to our Top-Performing Sales Organization research, Elite Performers are 3.6X more likely than The Rest to say their sales training is extremely or very effective, and they make significantly higher investment in it. Across the board, we also found huge skill gaps between Elite Performers, Top Performers, and The Rest.

Indeed, few companies believe their sellers have the skills they need in critical areas to find and win business consistently.

The companies that are able to do this see significantly higher win rates, revenue growth, and sales goal attainment. The data’s clear: sales training effectiveness and investment have a direct impact on overall sales success. With Your Sales University, RAIN Group can help you get the most out of your sales training investments.

"Oliver Wight invited RAIN Group to evaluate our current sales and marketing processes and to recommend a plan to improve effectiveness. Already we have experienced an increase in business resulting from business development improvements made! We are continuing to work with RAIN Group in coaching us on our sales education and processes. We plan to continue working with RAIN Group globally and expect to reap significant rewards from that relationship for years to come."

- Susan Hansen, VP Operations & Marketing, Oliver Wight Americas, Inc.

How We're Different

We help our clients build a sales university around 5 key tenets:

World-Class Sales Method

We develop an education curriculum for the various sales roles at your organization and equip sellers with the skills they need to succeed.

Complete Learning System

We take a blended approach to training that includes instructor-led programs, online lessons, tools and job aids, email reinforcement, and coaching so learning happens over time.

Flexible and Customizable

Your Sales University is designed for flexible delivery and customizable content. Topics, programs, and tools are tailored so training is relevant, effective, and translates on-the-job.

Innovative Technology

Enabled by our online sales university platform, sellers can access courses, tools, and job aids 24/7. We utilize the latest learning technologies so training can be delivered across modalities and geographies.

Fast, Efficient Implementation

We value speed, tailoring, and not reinventing the wheel. Your Sales University is easy to set up, customize, implement, manage, and track. It provides a foundation that you can quickly and easily build upon.

2 Great Ways to Learn More

World-Class Sales Training

World-Class Sales Training

Learn the keys to building and implementing your own sales university that drives real behavior change and results.



Build Your Own Sales University

Take the first step to learn more about how RAIN Group can help you implement a sales program at your organization.


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