While companies spend billions of dollars on sales training each year, most training fails to have an impact after 120 days.
It’s time for an entirely new way of approaching sales education: an approach that changes how sales training is conceived, designed, and executed over the long-term; an approach that drives real behavior change and results.
At RAIN Group, we’ll work with you to establish a sales university at your organization that builds sales team capability and enables sellers to transform the way they sell.
Most sales training is forgotten and not applied. With Your Sales University, training sticks and leads to real behavior change and results.
Reduce new hire ramp-up time. With a new hire curriculum, sellers get the skills and knowledge they need to reach full sales productivity fast.
Gone are the days of one-off training events. With Your Sales University, you’ll have the ongoing training your team needs to achieve top performance.
of companies do not believe they have effective sales training.
of companies do not agree they have a good investment in sales training.
Elite Performers are 3.6X more likely than The Rest to have effective sales training.
According to our Top-Performing Sales Organization research, Elite Performers are 3.6X more likely than The Rest to say their sales training is extremely or very effective, and they make significantly higher investment in it. Across the board, we also found huge skill gaps between Elite Performers, Top Performers, and The Rest.
Indeed, few companies believe their sellers have the skills they need in critical areas to find and win business consistently.
The companies that are able to do this see significantly higher win rates, revenue growth, and sales goal attainment. The data’s clear: sales training effectiveness and investment have a direct impact on overall sales success. With Your Sales University, RAIN Group can help you get the most out of your sales training investments.
We help our clients build a sales university around 5 key tenets: