The leading challenge is recruiting and hiring; respondents to focus on value, productivity, account growth, pipeline, and talent in the next 12 months
BOSTON – July 5, 2023 – RAIN Group, a global sales training company delivering results through in-person and virtual sales training, coaching, and reinforcement, released the results from its latest study, Top Challenges and Priorities of Sales and Enablement Leaders.
Led by the RAIN Group Center for Sales Research, analysts examined responses from over 300 sales, enablement, and company leaders to identify leading challenges facing sales organizations and their priorities for the coming year.
“We originally conducted this study in 2019. While a lot has changed in the sales environment since then, we found most of the challenges and priorities remained the same with the addition of a few,” shared Erica Schultz, CMO of RAIN Group. “What’s also interesting is the trends we’re seeing today are supported by the survey results.”
Three trends uncovered in the survey include:
Of the several challenges found in the study include, the five most perplexing include:
Of the 20+ potential priorities, the following 10 rose to the top as very important:
Schultz continued, “The good news is that sales and enablement leaders can overcome the challenges and achieve their priorities, even in an uncertain economy. If your sales organization can develop a strong sales enablement program focused on three strategies and track key metrics, you should achieve sales success.”
About RAIN Group
Founded in 2002, RAIN Group is a Top 20 Sales Training Company that delivers award-winning results through training, coaching, and reinforcement. The firm has helped hundreds of thousands of salespeople, managers, and professionals in more than 75 countries significantly increase their sales results. Headquartered in the greater Boston area, office locations include Bogotá, Geneva, Johannesburg, London, Mexico City, Mumbai, Santiago, São Paulo, Seoul, Sydney, and Toronto. To learn more about the sales training programs RAIN Group offers, visit this page.