Accounting

Accounting sales used to be simpler. Partners at firms networked, developed relationships, and built thriving tax and audit practices. But things have changed.

Accounting firms are now diverse businesses with services that range from tax and audit to technology software and services, management consulting, operations consulting, and financial services, including investments, benefits, and insurance. And the list goes on.

While the complexity and opportunity at firms has increased, so has the competition. RAIN Group understands accounting sales and what it takes to produce measurable results to grow the whole firm. We've worked with leading regional and international accounting firms to help them develop and implement business development programs and succeed in selling accounting services.

In the video to the right, Jerry Gagne, Principal at Wolf & Company, shares how RAIN Group’s sales training helped Wolf & Company increase sales, close rates, opportunities, and improve lead generation and follow-up.

It doesn’t have to take years of coaxing, practice, and trial and error to turn your accountants into rainmakers. We know exactly what to do to help you and your teams embrace business development and master selling accounting services.

Here are just a few ways we improve accounting sales:

• Build and implement a culture that fosters business development success
• Boost cross-selling, up-selling, and account penetration by training your leaders, business developers, and accountants to sell the full capabilities of the firm

• Design business development programs that get accountants at all levels contributing to revenue growth
• Coach accountants through their journey to becoming rainmakers