Accounting sales used to be simpler. Partners at firms networked, developed relationships, and built thriving tax and audit practices. But things have changed.
Accounting firms are now diverse businesses with services that range from tax and audit to technology software and services, management consulting, operations consulting, and financial services, including investments, benefits, and insurance. And the list goes on.
While the complexity and opportunity at firms has increased, so has the competition. RAIN Group understands accounting sales and what it takes to produce measurable results to grow the whole firm. We've worked with leading regional and international accounting firms to help them develop and implement business development programs and succeed in selling accounting services.
In the video to the right, Jerry Gagne, Principal at Wolf & Company, shares how RAIN Group’s sales training helped Wolf & Company increase sales, close rates, opportunities, and improve lead generation and follow-up.
We’ll teach your team to succeed with business development and bring in a predictable flow of new business, all while maintaining a thriving practice of clients.
From firm leaders to client-facing associates, you need everyone involved in business development. We’ll establish a business development culture across your entire firm.
Growing existing accounts represents a huge opportunity for most accounting firms. We teach accountants how to successfully cross-sell your firm’s full capabilities.
It doesn’t have to take years of coaxing, practice, and trial and error to turn your accountants into rainmakers. We know exactly what to do to help you and your teams embrace business development and master selling accounting services.
Here are just a few ways we improve accounting sales:
We’ve worked with both global and regional accounting firms to help them instill business development and account growth skills in their teams. We speak your language and tailor content to resonate with accountants for the greatest success.
Our training programs and methodologies are based on our work in accounting sales, along with benchmark research including What Sales Winners Do Differently, Top Performance in Strategic Account Management, and The Top-Performing Sales Organization.
Training is not our focus. Behavior change is. We offer a complete education system focused on driving real results that includes assessment, program customization, and reinforcement—all designed to ensure the learning sticks and is applied on-the-job. Learn more.
Learn how RAIN Group helped Wolf & Company strengthen their business development process with customized training and coaching.