Drive accounting sales performance and watch your firm flourish.

Accounting sales used to be simpler. Partners at firms networked, developed relationships, and built thriving tax and audit practices. But things have changed.

Accounting firms are now diverse businesses with services that range from tax and audit to technology software and services, management consulting, operations consulting, and financial services, including investments, benefits, and insurance. And the list goes on.

While the complexity and opportunity at firms has increased, so has the competition. RAIN Group understands accounting sales and what it takes to produce measurable results to grow the whole firm. We've worked with leading regional and international accounting firms to help them develop and implement business development programs and succeed in selling accounting services.

In the video to the right, Jerry Gagne, Principal at Wolf & Company, shares how RAIN Group’s sales training helped Wolf & Company increase sales, close rates, opportunities, and improve lead generation and follow-up.

Transform Accountants into Rainmakers

Transform Accountants into Rainmakers

We’ll teach your team to succeed with business development and bring in a predictable flow of new business, all while maintaining a thriving practice of clients.

Build a Business Development Culture

Build a Business Development Culture

From firm leaders to client-facing associates, you need everyone involved in business development. We’ll establish a business development culture across your entire firm.  

Grow Existing Accounts

Grow Existing

Growing existing accounts represents a huge opportunity for most accounting firms. We teach accountants how to successfully cross-sell your firm’s full capabilities.

How We Help Grow Accounting Sales

It doesn’t have to take years of coaxing, practice, and trial and error to turn your accountants into rainmakers. We know exactly what to do to help you and your teams embrace business development and master selling accounting services.

Here are just a few ways we improve accounting sales:

  • Build and implement a culture that fosters business development success
  • Boost cross-selling, up-selling, and account penetration by training your leaders, business developers, and accountants to sell the full capabilities of the firm
  • Design business development programs that get accountants at all levels contributing to revenue growth
  • Coach accountants through their journey to becoming rainmakers

How We're Different

Accounting Sales Expertise

Accounting Sales Expertise

We’ve worked with both global and regional accounting firms to help them instill business development and account growth skills in their teams. We speak your language and tailor content to resonate with accountants for the greatest success.



Our training programs and methodologies are based on our work in accounting sales, along with benchmark research including What Sales Winners Do Differently, Top Performance in Strategic Account Management, and The Top-Performing Sales Organization.

Complete Learning System

Complete Learning System

Training is not our focus. Behavior change is. We offer a complete education system focused on driving real results that includes assessment, program customization, and reinforcement—all designed to ensure the learning sticks and is applied on-the-job. Learn more.

"We engaged RAIN Group to assess our firm and build us a plan for growth. We implemented the plan, and it’s been the foundation of wildly successful business development for our firm, paying dividends to us year after year."

- Curtis Feldman, CPA, Partner, Shepherd & Goldstein, LLP

3 Great Ways to Learn More

The Future of Consultative Selling

The Future of Consultative

Selling has changed more in the last 10 years than in the previous 40. Learn how to succeed with consultative selling in the new sales environment.


Client Success Story

CPA Firm Increases Close Rates with Business Development Training

Learn how RAIN Group helped Wolf & Company strengthen their business development process with customized training and coaching.


Contact Us

Learn More about Improving Accounting Sales

Take the first step to learn how we can help you grow your accounting sales and improve the business development skills of your team.


Representative Clients

Wolf & Company
Berry Dunn
Shepherd & Goldstein