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XP3: The Path to Extreme Productivity

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Written by Mike Schultz
President, RAIN Group

The most successful sellers are motivated, proactive, focused, and goal-oriented. Indeed, they get the most done and achieve the best results in less time.

So what makes these sellers significantly more productive? We all have the same number of hours in a day, yet some sellers achieve considerably more than others.

The answer: They're systematic. They attack each day with a similar mindset and process to drive their productivity.

After years of study, we've boiled down what these extremely productive sellers do to just 3 keys.

By applying these 3 keys, almost anyone can achieve great leaps and improvements in productivity.


The XP3

The 3 Keys to Extreme Productivity (The XP3) are:

  1. Manufacture Motivation
  2. Control Your TIME
  3. Execute in the Zone

Manufacture Motivation

Motivation is often thought to be largely fixed; people either have it or they don't. They're either go-getters or they're not. Self-starters or dawdlers. Proactive or lazy.

Not true.

In the last several years, significant research has shown that motivation is less an immutable attribute and more like a skill. Motivation can be learned, practiced, and strengthened.

Let's say you don't feel as motivated as you want. Or perhaps you've never thought of yourself as very motivated. Too many people just accept this and go about their days resigned to whatever level of motivation they believe they have.

Quite the contrary. If you apply the right principles and learn certain habits, you can manufacture your own motivation.

You can seemingly create motivation out of nothing and build it to be whatever you want it to be.


Control Your TIME

Productivity has long been thought to be largely a time-management challenge. Learn certain hacks and organize your to-do list the right way and you'll get more done.

This is true to an extent, but it's not the whole story.

Read: 4 Categories of TIME and How to Get More Done Every Day

You might get more done, but are you:

  • Getting the right things done?
  • Tackling your Greatest Impact Activity (GIA) every day when you have the best mental energy?
  • Creating more time to work on your GIA?
  • Concentrating deeply, tuning everything else out and getting into the zone?

It's not just about getting things done. It's about taking total control over what you do and what you avoid, and not getting derailed by massive distractions that sabotage so many of us every day.


Execute in the Zone

If you want to get more done in the time you have, and have the euphoric feeling of being extremely productive, then you must execute in the zone.

The zone (also known as flow) is the mental state where a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity.

The zone is not a new concept. From sports to work to studying to recreational activities, the zone is a well-known and studied phenomenon.

In a work context, if you're executing in the zone, you're maximizing effort per work hour. If you work an hour in the zone, you don't just work an hour—you work an amazing hour.



Within each of The XP3, there are specific habits and hacks that make the Extreme Productivity System easy to adopt. It's simple yet effective, and leads to massive gains in productivity and results.

If you find that you or your sellers are distracted, not spending their time on the most important activities, need to be more proactive, or you just want to increase their success, download the ebook and try the Extreme Productivity System today.

The 9 Habits of Extreme Productivity Ebook

Topics: Extreme Productivity