Boardroom Confessions: Winning Trust and Advocacy from C-Suite Buyers

Date: Tuesday, July 28

Time: 3-4 PM EDT

Cost: Free

Research reveals that complex buying groups are an ongoing challenge for sales organizations. More stakeholders are getting involved in deals, particularly at the senior level.

Now, many sellers are expected to win over C-level executives—often without a clear understanding of how to do so. 

Building that specialized skillset is the driver behind the C-Suite Sales Accelerator: our new immersive training experience accelerating executive-selling readiness via realistic practice and coaching from actual CxOs.

This webinar offers an exclusive look at the game-changing growth unlocked by direct access to that kind of candid C-suite feedback.  

In this special interview-style session, Andy Springer and special guest/CxO mentor Al Petrillo will reveal what it takes for sellers to earn support from C-suite buyers.

A former CEO/CFO with financial leadership roles at Jefferies Investment Bank, Morgan Stanley, and Deutsche Bank, Al will share firsthand, honest insights from his 30+ years in the executive buyer's seat. 

This frank, unscripted discussion will explore what gets CxOs' attention and costly missteps to avoid, all grounded in Al's experiences with sellers who have succeeded or failed to win his support in real boardroom pitches.

You’ll learn:

• How to speak the language of business to executive buyers
• Tips and best practices for navigating complex buying groups
• What it takes to turn a C-level executive into an advocate for your organization

This webinar is perfect for teams looking to manage buyer complexity and give their teams the confident necessary to communicate with the C-suite.

Fill out the form to register for the webinar.