When Pipeline Isn't the Problem: What 2026 Sales Research Reveals About Conversion & Growth

In our research on the top challenges and priorities of sales orgs in 2026, 47% of respondents reported that qualified pipeline opportunities increased in the past year.

Great news for sales teams, right?

The truth is more complicated. While top-of-the-pipe volume is growing for many, fewer respondents are seeing a lift in conversions—and sales cycle length is on the rise, too.

It's clear there's a disconnect in the sales process.

But while sales orgs are contending with big, far-reaching, and largely shared challenges, some leaders have succeeded in enabling their teams to drive growth at both ends of the sales process—and our results point to clues about what sets this group apart.

In this webinar, Scott McDonald, CEO of RAIN Group, shares our research findings to help diagnose your organizations' challenges and turn insight into action.

You’ll learn:

• Why pipeline growth doesn't translate to performance
• What sales growth leaders are prioritizing in their organizations
• Where your org falls on our sales performance matrix
• How to focus your enablement response to change your performance profile

Watch now for an exclusive look at how sales leaders can overcome conversion challenges in 2026.

Fill out the form to watch the on-demand webinar.