Running a Value Lab: Collaborate to Grow Your Existing Accounts

Date: February 24, 2026
Time: 3 PM EST
Duration: 1 hour
Cost: Free

Even among organizations with developed account plans, teams seldom set aside time to continue building relationships with key clients by workshopping new ideas to maximize value for them.

This is where teams can benefit from running Value Labs—facilitated sessions that map out strategic initiatives and inspire action. Whether internally or in collaboration with the client, a Value Lab is a structured process to pinpoint potential areas of growth for your key accounts, and to define action plans to pursue them.

In this webinar, Andy Springer will run a Value Lab live and share a 4-step process you can use to immediately start building stronger partnerships with clients and maximize revenue. You'll also get a template you can use to facilitate your own Value Labs.

You’ll learn:

• When and why to run an internal or external Value Lab
• The systematic problem-solving approach that makes Value Labs effective
• Preparation and facilitation best practices

Join us to learn how you can proactively expand and protect key accounts.

Fill out the form to register for this live webinar.