Running a Value Lab: Collaborate to Grow Your Existing Accounts

Even among organizations with developed account plans, teams seldom set aside time to continue building relationships with key clients by workshopping new ideas to maximize value for them.

This is where teams can benefit from running Value Labs—facilitated sessions that map out strategic initiatives and inspire action. Whether internally or in collaboration with the client, a Value Lab is a structured process to pinpoint potential areas of growth for your key accounts, and to define action plans to pursue them.

In this on-demand webinar, Andy Springer runs a Value Lab live and shares a 4-step process you can use to immediately start building stronger partnerships with clients and maximize revenue. You'll also get a template you can use to facilitate your own Value Labs.

You’ll learn:

• When and why to run an internal or external Value Lab
• The systematic problem-solving approach that makes Value Labs effective
• Preparation and facilitation best practices

Watch now and learn how you can proactively expand and protect key accounts.

Fill out the form to watch the webinar.