Winning in 2026: 3 Ways Sales Leaders Can Turn Risk Into Growth

The 2026 Outlook in Gartner’s Chief Sales Officer Quarterly (3Q25) highlights 3 big challenges sales leaders face this year:

1. Pressure to grow at low cost
2. Revenue concentrated in a small set of customers, segments, or offerings
3. Stakeholder turnover that puts critical opportunities and accounts at risk

You can’t hire your way out of these challenges, nor can you just buy another tool and hope it fixes them. The sales leaders who pull ahead will execute better, making sharper choices about where to focus while building capabilities and resilience to win the right deals, in the right places, in ways that can withstand change.

In this complimentary ebook, Scott McDonald, CEO of RAIN Group, shares 3 strategies for turning these risks into growth drivers and how leaders can leverage them to come out on top in 2026.

You’ll learn:

• How to lift win rates to increase margins without cutting costs
• How sales plays help organizations diversify within and beyond current accounts
• How to defend against volatility by protecting your stakeholder footprint
• The role value plays in building sales team resilience in 2026

This ebook is perfect for sales leaders looking to manage through change in 2026 and improve teamwide outcomes.

Download the ebook by filling out the form.