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Complimentary Guide

It's 2024 and sales training has reached an inflection point.

Traditional sales training—in the manner of select a program, deliver training, reinforce—is failing to meet the needs of both modern learners and organizations.

For today’s sales training to be effective, it needs to go beyond traditional training. You must:

  • Craft your change strategy and tailor training to your organization’s way of selling
  • Deliver training for adult learners that drives retention and application
  • Enable success with ongoing support for sellers and a relentless focus on results

But where do you start?

In this sales training guide, we walk you step-by-step through developing a sales education system that builds sales team capabilities, drives results, and transforms the way your team sells.

You'll learn:

  • The 3 pillars of sales education systems that drive change and results
  • How to define lead and lag measures of your training initiative
  • How to develop a sales curriculum based on seller and sales manager competencies
  • The essential components of modular, multi-modal, modern sales training
  • How to guarantee adoption and retention of your training
  • The role of sales managers in driving leader-led transformation
  • How to measure success and use those measures for continuous improvement

Including new research from our Skills and Behaviors of Top-Performing Sales Managers and Sellers Research, this guide will teach you how to design training to develop a team of top performers who not only meet, but consistently exceed, their goals.

To download the complimentary guide, simply fill out the form to the right.

Complete Guide to Sales Training Success

Guide: The Complete Guide to Sales Training Success