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[New White Paper] Increase Win Rates & Beat Your Sales Goals

Top-Performing companies are winning 62% of their sales opportunities. The Rest? Only 40%.

While quite a bit of research has been published on what separates top sellers from the rest, there’s relatively little on what organizations are doing to achieve high win rates.

Increase Win Rates & Beat Your Sales GoalsTo find out, we studied 472 sales executives and sellers representing companies with sales forces ranging from 10 sellers to 5,000+, and published the results in The Top-Performing Sales Organization Benchmark Report. We analyzed what organization factors correlated to higher win rates—and the results are significant.

In this white paper, RAIN Group Presidents Mike Schultz and John Doerr share highlights that are critical for enabling sales leaders and sellers alike to increase win rates, beat annual sales goals, and reach Top Performer status this year.

You'll learn:

  • What your organization needs to do to drive revenue growth and sales goal attainment
  • Surprising findings around sales training and seller motivation
  • How Value-Driving Sales Organizations excel in revenue growth, value pricing, win rates, sales force retention, and more
  • 3 sales skill areas all organizations need to pay attention to
  • How Top Performers differ from The Rest in sales process maturity, sales training focus and investment, sales skills, sales results, and more
  • 5 ideas for strengthening your sales process—for both leaders and individual sellers

Increasing win rate—even just by a few percentage points—has a dramatic effect on a company's revenue and profitability. The data and commentary in this report will give you the keys to unlock sales force effectiveness, make the right choices, and watch your win rate soar.

Download Increase Win Rates & Beat Your Sales Goals now.

Additional Reading
[New Research] Benchmark Report on Top Performance in Strategic Account Management

When we studied strategic account management in 2012, 59% of sales leaders believed there was greater than 25% revenue growth potential in their existing accounts.

In a separate, more recent research initiative, we found that the #1 priority for sales leaders in the year ahead is to increase business with existing accounts. We also discovered that Top Performers are nearly 2x more likely to be effective at maximizing sales to their existing accounts.

5 Essentials for Managing Your Sales Organization’s Talent

Attracting and retaining top sales talent is a huge challenge for many companies.

If you want to take your sales results to the next level, your organization must have the right people in the right roles, performing at a high level day in and day out. You also need the right management team with an effective process in place to ensure this all happens.

How to Maximize Prices and Improve Margins

With increased product and service commoditization, sellers in almost every industry complain about price pressure and shrinking margins.

At the same time, there are some sellers and sales organizations who are consistently winning sales against lower-priced competitors and growing their margins.

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