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[New White Paper] Increase Win Rates & Beat Your Sales Goals

Top-Performing companies are winning 62% of their sales opportunities. The Rest? Only 40%.

While quite a bit of research has been published on what separates top sellers from the rest, there’s relatively little on what organizations are doing to achieve high win rates.

Increase Win Rates & Beat Your Sales GoalsTo find out, we studied 472 sales executives and sellers representing companies with sales forces ranging from 10 sellers to 5,000+, and published the results in The Top-Performing Sales Organization Benchmark Report. We analyzed what organization factors correlated to higher win rates—and the results are significant.

In this white paper, RAIN Group Presidents Mike Schultz and John Doerr share highlights that are critical for enabling sales leaders and sellers alike to increase win rates, beat annual sales goals, and reach Top Performer status this year.

You'll learn:

  • What your organization needs to do to drive revenue growth and sales goal attainment
  • Surprising findings around sales training and seller motivation
  • How Value-Driving Sales Organizations excel in revenue growth, value pricing, win rates, sales force retention, and more
  • 3 sales skill areas all organizations need to pay attention to
  • How Top Performers differ from The Rest in sales process maturity, sales training focus and investment, sales skills, sales results, and more
  • 5 ideas for strengthening your sales process—for both leaders and individual sellers

Increasing win rate—even just by a few percentage points—has a dramatic effect on a company's revenue and profitability. The data and commentary in this report will give you the keys to unlock sales force effectiveness, make the right choices, and watch your win rate soar.

Download Increase Win Rates & Beat Your Sales Goals now.

Additional Reading
Making the Business Case for Sales Training: New Research on Supporting Top Performance

Executives are always on a mission to prove Kirkpatrick Level 4 measurement of training: Results. Specifically, they want to know to what degree targeted outcomes occur as a result of the training event and subsequent reinforcement.

There is relatively little data on how sales training correlates to business performance and results.

That is, until now.

Infographic: 5 Sales Skills to Differentiate Your Team

In our recent Top-Performing Sales Organization study, we were particularly interested in the sales skills that stood out when sellers not only met their goals, but also believed their goals were challenging.

[New Research] Benchmark Report on Top Performance in Strategic Account Management

When we studied strategic account management in 2012, 59% of sales leaders believed there was greater than 25% revenue growth potential in their existing accounts.

In a separate, more recent research initiative, we found that the #1 priority for sales leaders in the year ahead is to increase business with existing accounts. We also discovered that Top Performers are nearly 2x more likely to be effective at maximizing sales to their existing accounts.

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