On-Demand Webinar

Dealing with purchasing. Buyers icing you with manipulative tactics. Tricky objections. Trying to focus the discussion on value versus price.

Nothing about sales negotiation is easy, and it often ends with you accepting a deal at unfavorable terms, losing at the last minute when the deal falls apart, or losing to competition when you shouldn't have.

If you want to avoid these challenges, and win sales at favorable terms and pricing, you need a proven framework for negotiation success.

In this on-demand webinar, Mike Schultz, President of RAIN Group and bestselling author of Rainmaking Conversations and Insight Selling, shares the 6 Essential Rules of Sales Negotiation, the same framework RAIN Group uses to help its clients navigate all types and sizes of negotiation conversations.

You'll learn:

  • How to move discussions away from price and towards value
  • Why you shouldn't check your emotions at the door
  • The most powerful negotiation tool in any seller's arsenal
  • The secret to anticipating 90% or more of what you might face in a negotiation
  • The one question you shouldn't ask in sales negotiations

If you're getting beaten up by purchasing, selling at lower margins than you know you should, losing to competitors, or losing to no decision, this webinar is a must-see.



Mike Schultz is President of RAIN Group, Director of the RAIN Group Center for Sales Research, and bestselling author of Rainmaking Conversations and Insight Selling. He and RAIN Group have worked with clients such as Hitachi, BNY Mellon, Lowes, Aon Hewitt, SAP, Deloitte, and hundreds of others to unleash sales potential.


To watch the webinar, simply fill out the form to the right.   

6 Essential Rules of Sales Negotiation