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[On-Demand Webinar] 6 Essential Rules of Sales Negotiation

Negotiating a sale is never easy, and more often than not you'll be faced with price pushback, lengthy delays, excuses, purchasing nightmares, and more—even after you think you've done a solid job making your case.

So what should you do if you've spent countless hours persuading the buyer that your product/service is a good fit, but you're still hearing "Not yet…" at the end of the day?

Many sellers get frustrated at this stage in the game and give up too easily. These are lost sales that could be—and should be—easily avoided.

In this webinar, Mike Schultz, President of RAIN Group and bestselling author of Rainmaking Conversations and Insight Selling, will share the 6 essential rules of sales negotiation, as well as 5 common negotiation mistakes to avoid.

You'll learn:

  • How to move discussions away from price and towards value
  • Why you shouldn't check your emotions at the door
  • The most powerful negotiation tool in any seller's arsenal
  • The secret to anticipating 90% or more of what you might face in a negotiation
  • The one question you shouldn't ask in sales negotiations

If you're looking to communicate more value to potential buyers and avoid common negotiation errors, you won't want to miss this webinar.

Click here to access the on-demand webinar.

Additional Reading
How to Maximize Prices and Improve Margins

With increased product and service commoditization, sellers in almost every industry complain about price pressure and shrinking margins.

At the same time, there are some sellers and sales organizations who are consistently winning sales against lower-priced competitors and growing their margins.

6 Essential Rules of Sales Negotiation

When watching sellers negotiate, perhaps the easiest things to see are the mistakes. Having now spent two decades studying sales negotiation, observing negotiations, and coaching and training sellers to negotiate, we've distilled the common areas that the best sales negotiators consistently get right.

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