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On-Demand Webinar: 5 Elements of World-Class Sales Training Programs

In just the last 10 years, selling has become more complex and sophisticated, requiring organizations to provide higher levels of support for sellers to succeed.

It's more difficult to get meetings with buyers, navigate complicated buying processes, win against competition that is increasingly capable, and grow accounts.

webinar-laptop-5elementsofworldclasssalestrainingprograms.pngSo leadership teams call in outside help, spending a whopping $3.4 billion to $4.6 billion on sales training providers each year.

But even in their attempts to do this, many fail. In fact, 9 out of 10 sales training initiatives have no lasting impact after only 4 months.

How do you make sure the training sticks and learning is utilized?

The most successful organizations implement a systematic process for getting sellers up to speed quickly, developing the skills and knowledge they need, supporting their ongoing sales efforts, and driving top sales performance.

But how exactly do they do this?

In 5 Elements of World-Class Sales Training Programs, RAIN Group President Mike Schultz provides insight into how the most successful organizations structure their sales training initiatives to produce sellers who consistently exceed their targets and bring in the most revenue.

You'll learn:

  • How world-class companies approach sales training fundamentally differently than the rest
  • The #1 difference between world-class companies and the rest
  • 5 keys to successful sales training
  • A checklist for establishing world-class sales training at your company

Click here to watch the free webinar now.


Additional Reading
Making the Business Case for Sales Training: New Research on Supporting Top Performance

Executives are always on a mission to prove Kirkpatrick Level 4 measurement of training: Results. Specifically, they want to know to what degree targeted outcomes occur as a result of the training event and subsequent reinforcement.

There is relatively little data on how sales training correlates to business performance and results.

That is, until now.

5 Sales Training Ideas to Improve Results (and Sustain Them)

By now you know that teaching people how to sell and become Top Performers takes more than a one- or two-day event. It takes ongoing reinforcement.

Sales training is a change initiative. Going through a single class in two days does not change the way sellers sell. Change happens over time, once sellers get back to work and start implementing newly learned skills.

[New Video] Transform Sales Training – Your Sales University

While companies spend billions of dollars on sales training each year, 90% of sales training fails to have an impact after 120 days.

It's time for an entirely new way of approaching sales education; an approach that drives real behavior change and results.