LinkedIn is a powerful prospecting and sales tool. It’s a great way to connect with new buyers, stay top of mind, and engage with your network.
This RAIN Group article originally appeared on MarketingProfs.
Sellers have a huge opportunity to take advantage of the vast amounts of information about their buyers that's available on social media.
And yet, they don't.
Whether you're researching new prospective buyers before reaching out, a buyer before a sales conversation, or a target industry, social media should be one of the first places you look.
Here are a few ways you can use major social media sites for sales research.
LinkedIn can be a powerful sales tool for connecting and building relationships with buyers, but many sellers don't know where to start when it comes to using LinkedIn for sales. To help you optimize your LinkedIn profile, and get started using it as a sales tool, we offer these 31 tips.
Back in 1997 when I started my career, there were two things that everyone believed were going to revolutionize commerce and industry.
First there was the mobile revolution—upcoming mobile technologies were about to significantly impact how we interacted, shopped, and banked. The second was ecommerce, the prediction that brick and mortar enterprises were about to be displaced with "click" and mortars.
According to recent data from the Social Media and Sales Quota report from Social Centered Selling, 78.6% of sellers using social selling outperformed those who didn’t. And social sellers were 23% more successful in terms of meeting and exceeding quota.
The question isn’t if social selling works. It’s how.
There’s this age-old problem with selling: If we could only get more people to pay attention to us, we could build relationships that lead to sales.
Fortunately, social media offers an amazing source of business opportunities. If you approach it the right way, you can build many relationships that could be crucial to your business growth and success.
© 2019 RAIN Group