RAIN Group Sales Blog

Your source for sales advice, tips, research, and insights to unleash sales potential.

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10 Ways to Improve Your Networking Skills

10 Ways to Improve Your Networking Skills

Mary Flaherty
November 6, 2015

Much of sales is about making connections.

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15 Ways to Get Referrals

15 Ways to Get Referrals

Mary Flaherty
November 6, 2015

Referrals are among the top ways sellers get leads and new business, but many struggle with generating them consistently.

We know our buyers rely on colleagues, associates, and friends to recommend providers. So when a prospect comes to us via this route, some of the work is already done for us. Referrals build a seller's trustworthiness and credibility—two cornerstones of effective selling.

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