The sales landscape has shifted in the last few years.
Buyers are more informed than ever, competition is stiffer, and products and services are increasingly seen as replaceable, leaving most sellers at a loss for the best way to add value and differentiate.
Yet, some sellers continue to win consistently.
To find out what these sellers are doing differently than the rest, we undertook a massive research effort. In our study, we looked at 700 B2B purchases made by buyers who represent $3.1 billion in annual purchasing power.
We found that the sellers who win harness the power of ideas. And in our new book, Insight Selling: Surprising Research on What Sales Winners Do Differently by bestselling authors Mike Schultz and John Doerr, we share exactly how they do it.
The book is available now, but we have an exclusive sneak peek if you're still on the fence. Just fill out the form below and you’ll get instant access to the first chapter of the book, along with the preface and foreword by Neil Rackham.