Sales Training Reinforcement

Reinforce Sales Training for Lasting Impact and Long-Term Revenue Growth

For training to have lasting impact, it needs to be practiced and reinforced over time. It’s the reinforcement, the ongoing part of training, that makes the difference between long-term success and long-term failure. One of the key elements to our RAIN Selling Sales Training System is ongoing reinforcement.

After your team goes through our flagship RAIN Selling Seminar, they’ll participate in reinforcement, additional skills training, and coaching designed to help them take the new skills and successfully put them into practice.

While every reinforcement program is customized based on your needs, they often include a mix of the following:

• Ongoing Live Workshops: A two- to three-day training event is a great first start, but it’s a piece of a larger puzzle. With ongoing workshops we dig deep into specific topics like prospecting, negotiation, presentations, maximizing potential, and a host of other topics. In these workshops we practice real situations, teach advanced strategies, and reinforce previous learning. We have a robust library of sales training programs that we customize and deliver live in person or online (via webinars and teleseminars).


• Coaching: Having an expert by your side can be the most significant factor in your sales success. Through individual and group coaching, your team regularly meets with coaches to stick to action plans, discuss specific sales situations, and hone skills. Learn more about Sales Coaching.


• Online Modules: You need your salespeople to have access to training in real-time. Online modules are designed to give the lessons and support needed to develop skills and inspire action. Plus they’ll have access to the interactive forums where they can ask questions, get feedback, and get the benefits of a peer-learning community. Learn more about Online Sales Training.


• Webinars: We’ll work with you to deliver webinars that focus on your salespeople’s specific selling needs and challenges. Customized live webinars are a critical component of any ongoing sales training system.


• Email Reinforcement: After training, your team will receive regular emails with specific sales tips and actions they can take to improve their results, along with email-based sales scenarios for interactive and in-depth experiences.


• Success Measurements: You don’t want to just define success measures and set goals, you want to make sure that you’re tracking them. We set up the systems and processes to track ongoing results and adjust as needed. The evaluation process itself is a key part of reinforcing the learning, action, and achievement of results.

Adult learning is an ongoing process and only through repetition and practice will your sales team internalize the training and consistently put it to use. Ongoing reinforcement is the key that can lead to long-term sales improvements and revenue growth.

RAIN Group can help you increase sales and build and over-achieving sales team

Give us a call at 508-405-0438, send us an email, or fill out our contact form to learn how we can help you achieve dramatic increases in sales results at your company.

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