“We engaged RAIN Group to assess our firm and build us a plan for growth. We implemented the plan, and it’s been the foundation of wildly successful business development for our firm, paying dividends to us year after year.”
- Partner, Leading Regional Law Firm
Sales Training Programs
From Prospecting to Account Development – Training Programs for Every Stage of the Sales Process
RAIN Group’s RAIN SellingSM training programs provide a dynamic approach that encompasses all the components necessary for success in complex sales, including:
- The specific skills needed to sell successfully
- An understanding of how buyers buy
- Tools and techniques designed specifically for the complex sale
- Performance support to ensure that skills and knowledge are embraced and enhanced over the long haul
Based on our extensive research and experience on how clients buy, and how top performing salespeople sell, RAIN Selling offers a complete methodology covering everything from planning to prospecting to solution-crafting to closing to expanding customer accounts to sales management.
Our RAIN Selling Sales Training System combines a rigorous sales assessment, live interactive programs, online sales training and reinforcement, sales coaching, and ongoing measurement to help you develop sales skills in an efficient way that produces results.
Each of our sales training programs is customized to fit your company's situation. We customize the content so it's relevant to your industry, your markets, and your overall goals. Based on the results of our Rainmaker Assessment and in-depth interviews with company and sales leadership, we'll build a custom curriculum for you that will be exactly what your professionals and sales force need to make significant improvements in their sales efforts right from the start.
Sales Training Programs
We offer core training programs for every stage of the sales process. While each program and the overall curriculum are tailored for each of our clients, our sales training programs include:
RAIN Selling Seminar
The flagship program for the RAIN Selling curriculum introduces the strategies and tactics that are the foundation of successful selling, and provides the selling skills needed to succeed with the complex sale.
Selling Major Accounts with RAIN Selling
Selling into and growing major accounts requires significant focus and energy. You will learn how to develop a strategic sales plan that will help you focus on the best opportunities and get the most from your time spent developing them.
Sales Prospecting and Appointment Setting
One of the most common challenges in the sales process is getting new prospects into the front of the pipeline. This training program covers the best ways to prospect, including how to make cold calling work for you.
Sales Negotiation Training
When it comes time to close the sale, buyers will often seek to negotiate a better deal, or press you some other way. This program helps you reach the best win-win solution for your company and your clients so you can keep margins and profitability high.
Persuasive Presentations
If you want to sell a vision, if you need people to visualize a new reality you can create for them, or if you need to be able to persuade people, then you need to be able to present with skill and savvy. This program covers the keys behind great presentations and demonstrations and will teach you how to deliver persuasive presentations.
Rainmaking at the Peak: The Rainmaker's Path to Maximum Sales Achievement
Top-performing sales people plan their work and work their plan. In this program, you will learn to create plans that allow you to reach the highest career and financial success and provide the detail required to get you there.
Rainmaker Networking and Relationship Building
Networking and referral generation are some of the top ways to generate leads. This program covers how you can use networking and referrals to generate leads and build strong relationships on an ongoing basis.
Maximizing Influence and Persuasion
Influence is an incredibly powerful sales tool, and it can be the difference between closing the deal and joining the long list of “also-rans.” In this program you’ll learn the 16 principles of influence and how to use them to create better conversations that lead to stronger business relationships and greater sales success.
Understanding Buyers and Buying
Top sales performers think buying first, selling second. If you want to succeed in sales, you have to understand how buying works. This program covers the major stages of the buying process, what goes into each, and details the 8 core buyer personas that all sellers must be able to identify, approach the right way, and learn to help buy.
Rainmaker Coaching for Sales Managers
One of the necessary ingredients for success of any sales group is the accessibility to good sales coaching. This program, designed for sales managers, will teach them how to help your salespeople and professionals get the most out of each sales situation.
Sales Management Training
Managing a sales force is one of the more difficult jobs in any company. You will learn to understand your management style, develop goals, recruit and interview, and bring your team to peak performance.
RAIN Selling Train the Trainer
For RAIN Selling skills training, we can lead Train the Trainer sessions with you, and build a long-term license into the program so you can continue to use it over the long-haul.
The Results
By employing the RAIN Selling methodology, our clients have achieved these results:
- Grew sales at a double digit pace for 3 years running at a technology company
- Increased the size of the average contract by 50% at an environmental engineering firm
- Closed three new deals within 3 months at a large regional accounting firm (after closing no deal in the previous 12 months)
- Increased their cross-selling results from zero to five in just six months at a mid-size health care consulting firm
- Increased sales performance year over year in excess of 80% at a technology services company
- Increased key account revenue by more than 200%
- Increased per sales representative revenue productivity from an average of $300,000 first to an average of over $500,000 in six months, and then to an average of $1,200,000 per rep
RAIN Group can help you build an army of top-performing rainmakers
Give us a call at 508-405-0438, send us an email, or fill out our contact form to learn how we can help you achieve dramatic increases in sales results at your organization.
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How to Get Started
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Email us at: info@raingroup.com
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