In addition to our research, RAIN Group Co-Presidents Mike Schultz and John Doerr have co-authored bestselling books, including Insight Selling, Rainmaking Conversations, and Professional Services Marketing.
Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, share the answer in Insight Selling: Surprising Research on What Sales Winners Do Differently. Their findings are based on the study of more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in purchasing power.
In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers.
In our Wall Street Journal bestseller, Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation, you’ll learn a proven system to uncover and leverage these opportunities and achieve maximum revenue results, robust relationships, and deep trust.
Based on our research, decades of experience, and in depth interviews with leaders of the most successful sales organizations, Rainmaking Conversations presents a guide to leading winning sales conversations.
The answer is simple: you’ve got to be as passionate, energetic, and skilled with marketing as you are with your clients.
Simple as the answer is, the path to getting there is filled with red herrings, roadblocks, and traps that can trip you up along the way. Professional Services Marketing will provide you with a guide to build your brand, generate leads, and develop a culture of business development success.