In addition to our research, RAIN Group Co-Presidents Mike Schultz and John Doerr have co-authored bestselling books including Rainmaking Conversations and Professional Services Marketing.
In our Wall Street Journal bestseller, Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation, you’ll learn a proven system to uncover and leverage these opportunities and achieve maximum revenue results, robust relationships, and deep trust.
Based on our research, decades of experience, and in depth interviews with leaders of the most successful sales organizations, Rainmaking Conversations presents a guide to leading winning sales conversations.
How do you build a market leading brand, a thriving lead generation engine, and a culture of business development success?
The answer is simple: you’ve got to be as passionate, energetic, and skilled with marketing as you are with your clients.
Simple as the answer is, the path to getting there is filled with red herrings, roadblocks, and traps that can trip you up along the way. Professional Services Marketing will provide you with a guide to build your brand, generate leads, and develop a culture of business development success.