Sales Knowledge Consulting

SPEED Up Sales Success

Salespeople are flooded with information. From the day they begin at your organization until the day they retire, it’s a never-ending barrage of PowerPoint presentations, emails, brochures, intranet pages, spec sheets, and meeting notes.

And when they need information, they often have to look in 20 different places only to find information that’s out of date, that’s presented to them in a way that makes it difficult to follow, and that they just don’t trust. This takes time…valuable time away from selling.

Watch our short video to learn how you can overcome the sales knowledge challenge and build a sales force of fluent experts:

Sales Knowledge Consulting VideoWhat happens when you don't have a sales force full of fluent experts?

  • Your salespeople never learn the full breadth and depth of knowledge they need to cross-sell, up-sell, and penetrate accounts as deeply as they could

  • New product and service launches fail because your salespeople don't have the product knowledge they need to succeed

  • Opportunities are mishandled and needs are completely missed

  • It takes new reps inordinate amounts of time – months, years even – to ramp up to full sales productivity (that is if they even stick around long enough for you to know if they’re any good)

All of these put you at a competitive disadvantage. When your sales force isn't selling because they’re wasting time searching for information, or they simply don’t know enough to sell all they could, you’re leaving money on the table and your competitors are winning deals that should be yours.

The Solution - Sales Knowledge Fluency Development with SPEED

In concept, the solution is simple, and two-fold:

  1. Build a Sales Knowledge Base. Build a knowledge base of the critical information that you need to know to be able to sell. Make it easy to access, easy to learn from, easy to update, and easy to follow.

  2. Train to fluency, and do it fast. Fluency is typically defined as accuracy plus speed. When it comes to sales, you need accuracy plus speed, and you need the appropriate breadth and depth of knowledge if you want to succeed at peak potential. Anything less and you’re missing opportunities and dampening sales results.

Using our proprietary methodologies such as Customer Needs Profiling, Needs and Solutions Mapping, and the Universal Sales Knowledge Framework, RAIN Group consultants can get your sales knowledge base built to support maximum selling performance.

Once your sales knowledge base is in place, you’re ready for SPEED. SPEED stands for:

Sales

Performance

Expertise

Expedited

Development

In other words, get your sales team the knowledge they need to sell, and get it to them fast.

With a customized SPEED to Fluency Learning Program, we can help you and your team quickly internalize the knowledge they need to sell your products and services, holding fluent and sophisticated conversations with prospects and customers covering the range of their needs and selling the full value of your solutions.

The Results

 

  • 1,200 person sales force trained, fluent, and actively selling a new product in 40 days (versus 180 days in previous similar launches)

  • Shortened ramp up time to product and customer knowledge fluency for new hires from 9 months to 12 weeks

  • Facilitated a massive shift in product and service strategy for a company’s 600 sales reps, teaching them to sell a whole new suite of solutions in 90 days

  • Reduced the amount of information sent to sales reps for training by 86%

  • Reduced the amount of time wasted by sales reps searching for information by 68%
Learn more:

RAIN Group can help you SPEED up the sales learning curve

Take the first step in improving sales success today. Give us a call at 508-405-0438, send us an email, or fill out our contact form to learn how you can improve sales performance and develop an army of rainmakers at your organization.

Learn the Keys to Building a Sales Force of Experts

Request a free consultation to learn the keys to building sales and product knowledge in your sales team so they can uncover the full set of customer needs, grow accounts, and get up to speed on new products fast.
 

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How to Get Started

Call us at: 508-405-0438
Email us at: info@raingroup.com
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