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Rainmaking Conversations

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Master the art of the sales conversation.

Wall Street Journal and Inc. Magazine bestseller. Named the Top Sales Book of 2011 by Top Sales Awards. Available in 7 languages.

Conversations make or break everything in sales.

Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Yet so many professionals and sales people struggle with generating initial conversations and moving them to the close. They make common mistakes that end up losing them deals.

The Wall Street Journal bestseller Rainmaking Conversations, by Mike Schultz and John Doerr, provides a proven system to help you master the art of the sales conversation so you can close more deals and bring in more revenue.

Based on our research, decades of experience, and in-depth interviews with leaders of the most successful sales organizations, Rainmaking Conversations is a guide to sales conversation success. You’ll be introduced to RAIN, an acronym that stands for Rapport, Aspirations and Afflictions, Impact, and New Reality.

The world-class RAIN Selling methodology featured in Rainmaking Conversations has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance.

rainmaking conversations book
"In this book—chock full of compelling stories and winning techniques—Mike Schultz and John Doerr show you how to master the art of rainmaking."
- David Meerman Scott, Bestselling Author, The New Rules of Marketing & PR
"Those who can't make rain think it's about luck and personality. Real rainmakers know it's about hard work, preparation, and proven methods. Except for the hard work, everything you need is in this book."
- Thomas H. Davenport, Author, Competing on Analytics
"There are too many books on selling, but once in a while one comes along with a fresh approach. This one is worth reading even by the seasoned professional."
- Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Author, Marketing 3.0

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