Posts with Category "Sales Research"
- On Relationships, Solutions, and Challengers
Having spent two decades in the sales training and consulting world, I get asked all the time what I think about this or that sales approach or book. When I do, it tends to make for productive discussion and learning. Importantly, it helps people decide what’s right for them when it comes to selling.
Until now, I’ve never been asked about the same approach and book on a regular basis. That approach and book is The Challenger Sale by Brent Adamson and Matthew Dixon. And now that we’ve published RAIN Group’s major research study, What Sales Winners Do Differently, we’re getting asked even more often.
Since we get asked often—and since it’s getting a bit old copying and pasting the same emails to clients and colleagues—we thought we’d open up the discussion to everyone...[click to continue...]
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- New Sales Research: What Sales Winners Do Differently
After many months of significant effort, we launched What Sales Winners Do Differently this week. This report reveals data and insight from our in-depth sales research on what sellers do to win sales opportunities.
The results are both surprising and fascinating.
Where selling was just a few years ago, where it is today, and where it’s going: these are pretty hot, and hotly debated, topics.
Quite a few people, most notably the authors of The Challenger Sale, have declared the death of solution selling. You know an idea has gained mainstream credence when the Harvard Business Review publishes an article that takes a firm position on it. In this case, the article in the July-August 2012 issue was titled “The End of Solution Sales.”
No hedging in that title. Story over. The end.
We agree that sales is changing, but the question is how.
When we started this research, our goal was to find out what’s currently working in sales. Is solution selling really dead? If so, what should replace it? If not, since we know selling is changing, what do sellers need to do differently in order to find themselves in the winner’s circle more often?[click to continue...]
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- Sneak Peek at the Benchmark Report on High Performance in Strategic Account Management with Our SAM Infographic
In our white paper Why Strategic Account Management Fails, we noted that high performers in strategic account management were significantly less likely to face 16 of 19 common challenges in strategic account management. We didn’t, however, have space to go into much detail in this specific area. Since publishing the white paper, we’ve been asked quite a bit for more detail on the specific challenges faced by companies that engage in formal strategic account management, and the differences between high performers and average / below-average performers.
Though access to the full Benchmark Report on High Performance in Strategic Account Management is reserved for one-on-one interactions and for our work with clients, we are happy to share this more in-depth look at some of the challenges that stood out to us...[click to continue...]
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- Sales Weaknesses that Are Holding Your Sales Team Back
There are thousands of ways to kill a sale. Some are obvious like not showing up to a meeting prepared, not following up, not listening, not establishing trust, going to proposal too early, not speaking to decision makers… the list goes on. These are all pretty easy to see and with some work and practice can be overcome.
Then there are the killers that hide beneath the surface that many sellers and sales managers do not even know exist. They are the sales weaknesses that are a part of an individual salesperson’s makeup that act like weights pulling them down.
Sales researcher, Dave Kurlan, best-selling author and sales development expert, has conducted extensive research into what holds salespeople back and has classified these as the five major hidden weaknesses. These hidden weaknesses often get in the way of your salespeople, killing the sale without you or they even knowing what hit them.
The first step to overcome these sales weaknesses is to know what they are and then to determine who on your sales team has them so you can fix them.[click to continue...]
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- Rome Wasn't Built in a Day - Neither are Sales Skills
I love the movie Groundhog Day. If you haven’t seen it, please do. If you have, then you will remember that Bill Murray, the lead, masters the piano, develops incredible medical diagnostic skills, becomes fluent in French, and learns to change tires in minutes. All the while covering the breaking news of the emergence of Punxsutawney Phil (the groundhog signaling a longer winter – hence the movie title).
And Murray does all this in one day. I want to do that. The fact that he has to live the same day over and over and over again until he gets his life right is…well, just a minor detail.
Sometimes when I speak with CEOs and VPs of Sales, I think they must be living in Punxsutawney, PA with Bill Murray.
Sales are down, the sales team isn’t making quota, and management is not sure who is capable of improving. But they truly believe they can fix whatever ails and build their team’s sales skills with a two-day sales skill training session…or a one day refresher course…or even better, a one-hour rousing, inspirational speech (just after the golf and before the cocktails).[click to continue...]
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