For every negotiation you encounter, you'll find at least ten different pieces of advice telling you ten different ways to handle the situation. But guess what? Negotiation advice isn't universal, and some is flat-out wrong. In this new presentation, RAIN Group Presidents Mike Schultz and John Doerr highlight the 5 common pieces of advice that cause sellers to say and do the wrong things in negotiations, resulting in alienated buyers, damaged relationships, and lost deals. You'll learn why each piece of advice is misleading, and what to do instead.