// Blog

Infographic: 10 Essential Selling Skills


In What Sales Winners Do Differently, we studied over 700 purchases from the perspective of business-to-business buyers to find out what really happened in their buying experiences.

In our research, we looked at the factors that most separate sales winners from second-place finishers. These are the essential selling skills you need to find yourself in the winner's circle.

 

The 10 Essential Selling Skills

 

  1. Educated me with new ideas or perspectives
  2. Collaborated with me
  3. Persuaded me we would achieve results
  4. Listened to me
  5. Understood my needs
  1. Helped me avoid potential pitfalls
  2. Crafted a compelling solution
  3. Depicted purchasing process accurately
  4. Connected with me personally
  5. Overall value from the company is superior to other options

 

In the infographic, we share what you need to do to master each of these essential selling skills and boost your sales success.


Do you want more tips, scenarios, and examples that will help ensure you're interacting with buyers the way they want? Download our Success Guide for Maximizing B2B Sales.

Additional Reading
5 Things You Must Do in Every First Sales Conversation

The first sales conversation with a new prospect can be tough. After all, prospects tend to distrust sales people, they're guarded with their information, and they're extremely busy. The fact that they agreed to meet with you in the first place is a great sign. But much of your selling success hinges on your ability to lead an effective first conversation and get them to agree to a second conversation with you.

4 Ways to Respond When the Prospect Says, 'We Already Work With Your Competitor'

Here's the situation: You get an introductory conversation with a great prospect, someone that fits your target profile to a T.

Risky Business: 4 Areas Buyers Perceive Risk in Sales

I worked with a company recently whose sellers had to drive their own demand. In one case, a seller engaged a buyer in a discussion about an opportunity, and the buyer was interested. They had a few meetings, but then the sale fizzled out.

Comments