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Infographic: 10 Essential Selling Skills


In What Sales Winners Do Differently, we studied over 700 purchases from the perspective of business-to-business buyers to find out what really happened in their buying experiences.

In our research, we looked at the factors that most separate sales winners from second-place finishers. These are the essential selling skills you need to find yourself in the winner's circle.

 

The 10 Essential Selling Skills

 

  1. Educated me with new ideas or perspectives
  2. Collaborated with me
  3. Persuaded me we would achieve results
  4. Listened to me
  5. Understood my needs
  1. Helped me avoid potential pitfalls
  2. Crafted a compelling solution
  3. Depicted purchasing process accurately
  4. Connected with me personally
  5. Overall value from the company is superior to other options

 

In the infographic, we share what you need to do to master each of these essential selling skills and boost your sales success.


Do you want more tips, scenarios, and examples that will help ensure you're interacting with buyers the way they want? Download our Success Guide for Maximizing B2B Sales.

Additional Reading
Growing Accounts: Your Clients Want to Hear from You

Leaders at nearly every company we speak to agree that there is significant opportunity to grow their accounts, and they are looking for ways to capitalize on this opportunity.

In fact, growing your accounts is one of the fastest and most profitable ways to grow sales. The first and most basic step to growing accounts is reaching out to them to proactively create new sales opportunities.

A New Way to Collaborate with Buyers

The more sophisticated and advanced sellers become, the more they make selling about conversations and collaboration, not presentations and pitching. Even their presentations become interactive collaborations when done right.

4 Ways to Respond When a Buyer Says, 'We Already Work With Your Competitor'

Here's the situation: You get an introductory conversation with a great buyer—someone who fits your target profile to a T.

Not long into the conversation, however, the buyer says, "We already work with one of your competitors to do this."

What do you do next?

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