Erica Stritch, Vice President

As a Vice President at RAIN Group, Erica leads strategy and execution for all aspects of marketing, lead generation, thought leadership development, and branding.

Erica is also General Manager of RainToday.com, RAIN Group's online magazine, where she has shepherded the online publication's rise to becoming the largest resource for sales and marketing knowledge for professional services firms in the world with more than 100,000 subscribers. She oversees all content development and marketing and has led numerous product and service launches resulting in revenue growth of over 500% in 3 years while significantly increasing margins.

Prior to her work with RainToday.com, Erica was a consultant with Wellesley Hills Group, where she worked with consulting, technology, accounting, and professional services firms to strengthen their marketplace messages and competitive positioning. Her consulting work with clients included planning, creating, and implementing interactive marketing, content marketing, direct marketing, and lead generation programs.

A much sought after expert in marketing and sales, Erica has been quoted in publications such as MarketingProfs and Entrepreneur Magazine. Erica is author of numerous articles that have been published in several industry publications including Microsoft Dynamics Marketing and Sales Community, Hoovers.com, CPA Leadership Report, Professional Services Journal, Sales Lead Management Association, and others. She also contributed to the book, Speaking Your Way to Success (Houghton Mifflin, April 2010). Erica is a regular contributor to the Rainmaker Blog read by thousands of marketers and sales people each month.

Erica holds a BA in Business Administration from Boston University School of Management and is an avid skier and martial artist. She also enjoys hiking and exploring the lakes and rivers throughout New England.

Connect with Erica:

• Follow her on Twitter @EricaStritch


• Connect with her on LinkedIn


• Send Erica an email

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